Out in Front: April 11, 1996
AMD creates programmable-logic subsidiary
Advanced Micro Devices (AMD) is creating a wholly owned subsidiary of its programmable-logic division to design, develop, and market PLDs. According to the company, the purpose of creating the subsidiary is not to prepare to sell or otherwise de-emphasize AMD's programmable-logic business, but to respond more quickly to the competitive pressures of that business. The company notes the importance of continuing to develop proprietary architectures and the need for a greater emphasis on design software. The as-yet-unnamed subsidiary has access to the process technology and wafer-fab manufacturing capability of the parent company. The first visible change is the establishment of a separate dedicated sales force.
—by Doug Conner
Advanced Micro Devices Inc, Sunnyvale, CA. (408) 732-2400.
| EDN Access | feedback | subscribe to EDN! |
| design features | out in front | design ideas | departments | products | columnist |
Copyright © 1996 EDN Magazine. EDN is a registered trademark of Reed Properties Inc, used under license.