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Avnet bundles RFID

By Suzanne Deffree -- EDN, March 5, 2007

Enterprise computer products and embedded subsystems focused distributor Avnet Technology Solutions, an operating group of Avnet Inc., today announced the development of a new radio frequency identification (RFID) solution that combines a printer encoder with an RFID software suite.

Targeting system integrators, embedded OEMs and value-added resellers, the Avnet Enterprise Mobility team bundled the solution with its channel partners for a fully tested, integrated package that includes Printronix’s new SL4M UHF RFID printer encoder, Stratum Global’s TagNet software suite and a variety of compatible wireless RFID reader systems.

Avnet said it can also incorporate complementary server and storage technologies into the solution based on the end customer’s requirements. Avnet’s Enterprise Mobility team will support partner implementations of the solution with product integration, technical and sales support, and marketing programs.

“The Avnet Enterprise Mobility team is helping its partners develop new revenue generating opportunities with this complete RFID solution,” said Michael Douglass, VP of enterprise mobility at Avnet Technology Solutions, in a statement. “The Printronix and Stratum Global solution reduces major barriers to RFID adoption by including best-in-class technologies along with support from Avnet’s technical, sales and marketing teams.”

Avnet has been beta testing the Printronix printer in its logistics center for the past four months. According to the distributor, the Printronix printer costs 40 percent less when compared to similar printers and delivered significant operational improvements due to its simultaneous support of four communication interfaces with auto-sensing and five embedded printer emulations.

“RFID enablement can be complex in any given business environment,” said Alan Christensen, CTO at Stratum Global, in the statement. “By joining forces with Avnet, Printronix and Stratum Global, channel partners can generate new sales opportunities in the RFID market by simplifying implementations and providing their customers with a fully tested, complete solution that addresses their specific business needs.”

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