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Global Report 3: November 2006

-- EDN, November 9, 2006

WELCOME

EDN Global Report 3

Global Report 3: Worldwide analog, power, system, and IC design
By Maury Wright, Editor in Chief, EDN Worldwide
Engineers worldwide face global issues, such as designing for international standards and regulations, and the potential of a global market for their work. Our third-annual global report focuses on global issues centric to four design communities: analog design, power-system design, microprocessor-based design, and chip design.

AUDIOCASTS

Harley Feldberg, Avnet Audiocast: The globalization of design: A conversation with Harley Feldberg, Avnet Electronics Marketing
As a global distributor of electronic components—as well as a provider of design-support services—Avnet has a front-row seat on the globalization of the industry. In this conversation with Maury Wright, Editor in Chief of EDN, Harley Feldberg, president of Avnet Electronics Marketing, discusses what kind of design work is going on in which regions, how that picture will change over time, and the challenges of coordinating global design and manufacturing efforts.

Click here to listen.

ANALOG DESIGN

EDN Global Report 3: Analog Design Globalization and analog
By Paul Rako, Technical Editor, EDN
Analog is the real world, and needs differ from place to place. Accordingly, analog engineers face challenges in accounting for a multiplicity of standards, conventions, and consumer preferences, depending on where a product finds use.
  • Evaluate, simulate, and prototype 24/7 with the Web
    By Dave Kress, Analog Devices
    Although one could argue that the advent of the Web has reduced interpersonal interaction, it has had undeniably positive effects on many aspects of technology design and manufacture. Let's examine how the Web has benefited the design process.

  • The regulatory challenge to wireless embedded control
    By Sherif Hanna, Cypress Semiconductor
    A wireless system can operate in an unlicensed band as long as it complies with restrictions on power output, spectral density, and duty cycle and simultaneously accepts potential interference from other devices in the same band. But unlicensed bands are not all the same.

POWER DESIGN

EDN Global Report 3: Power Design Surfing for market share? Ride the efficiency wave
By Arnold Alderman, Anagenesis Inc
Government agencies are joining utility companies to reduce power consumption by targeting inefficient power supplies.

SYSTEM DESIGN

EDN Global Report 3: System design Linux masters the mobile market
By Warren Webb, Technical Editor
With a huge assortment of server, embedded, and consumer-electronics designs already in its portfolio, the Linux operating system dives into the exploding worldwide mobile-phone marketplace.
  • In "post-MP3" era, portable audio/video products diversify in China
    By Lu Nan, Reporter, EDN China
    Profits in the market for basic MP3 players have begun to decline, leading vendors to seek new value-added features that can both spur sales and boost profits. Value-added options include features such as Bluetooth radios and video support.

  • Trends shaping the FPGA industry
    By Denice Cabel, Group Online Editor, EDN Asia
    FPGAs continue to penetrate new markets and increasingly serve as the heart of electronics systems.

  • Multinational teams form in Japan to address burgeoning global-handset market
    By Ken Amemoto, Senior Editor, and Takatsuna Mamoto, Editor in Chief, EDN Japan
    Japanese handset makers have fared well in the domestic market and, in fact, have been technology leaders in 3G handsets for NTT DoCoMo. However, the same vendors haven't succeeded nearly so well globally or in the still-growing 2G market.

  • Chinese mobile-phone vendors vacillate on operating-system strategies
    By Zhou Xin, Technical Editor, EDN China
    Like their counterparts elsewhere, mobile-phone vendors in the Chinese market face a quandary when selecting an operating-system platform. They hope to effectively develop next-generation smart mobile phones with proprietary intellectual property, but they have not yet made a clear selection among Symbian, Windows Mobile, and Linux.

  • Memory options: flash may dominate
    By Kenji Tsuda, Editorial Director, EDN Japan
    Microcontrollers that integrate flash memory are beginning to flood the market, bringing with them advantages for engineers.

CHIP DESIGN

EDN Global Report 3: Chip Design IP plays cautiously in emerging markets
By Michael Santarini, Senior Editor
All the big IP vendors are offering IP to emerging countries, such as China, India, and, to some degree, Russia. but if you are designing ICs in those countries, don't be surprised if established IP companies refuse access to their RTL and offer you only a hard core or require you to work with one of their "trusted partners."
  • Synopsys evaluates customers in China
    By Michael Santarini, Senior Editor
    Synopsys has been offering IP (intellectual property) in China for five years, and in that time, the company's vice president of marketing for the IP group, Guri Stark, has developed a philosophy for licensing IP in China.

  • Enabling a golden opportunity in China
    By Bill Martin, General Manager, Mentor Graphics IP Division
    With the Pacific Rim, and particularly China, which is poised to be the "Silicon Valley of the East" and a potential gold mine for business, does it make sense to avoid the opportunities this region holds? Although some of China's business and cultural practices differ from those practices in the United States and Europe, IP vendors and IP consumers must develop trust with each other.

SPONSOR LINKS

White papers and other resources from the sponsors of EDN's Global Report 3.

 

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