Intel leads funding round for digital health video network
"As more consumers seek relevant health information online, engaging content - such as video - will be the key to effective communication. HealthiNation has the potential to play a pivotal role in the field of health information and wellness," commented Alex Marquez, director of digital home for Intel Capital.
By Ann Steffora Mutschler, Senior Editor -- EDN, September 30, 2008
Intel Capital led a $7.5 million Series B funding round for NY-based digital health video network HealthiNation, which will be used to support the company’s growth in programming, ad sales and operations for its core media network along with new offerings for health literacy environments such as employer health programs, hospitals, and health clinics.
Previous investor MK Capital also invested in the round.
“As more consumers seek relevant health information online, engaging content - such as video - will be the key to effective communication. HealthiNation has the potential to play a pivotal role in the field of health information and wellness,” commented Alex Marquez, director of digital home for Intel Capital, in a statement.
HealthiNation said its video programs are created for consumer audiences, to deliver unbiased, medically-reviewed content delivered in short episodes with HealthiNation experts featured in each episode, that cover a wide variety of diseases and conditions like diabetes and heart disease, along with everyday health topics like nutrition, first aid, and family health.
Also, HealthiNation said it is expanding its online video network, including partnerships with LifeScript, UCompare Healthcare, PARADE Magazine, Lee Enterprises, and Guideposts Magazine.
“We view this as a pivotal moment for our company. With the resources of Intel Capital behind us and the continued expansion of our online video network with world class properties, we will continue to lead the way in bringing more people our premium quality programs to help them stay healthy,” said Raj Amin, president and CEO of HealthiNation.
