Intel Reorgs Around Platforms, Creates New Business Units
Online staff -- EDN, January 18, 2005
To bring all major product groups in-line with its push for platform development based on Intel technologies, Intel Corp. is in the midst of a broad reorganization that includes the creation of new business units for digital healthcare and the worldwide distribution channel, the company announced Monday.
This reorganization created three groups to lead its efforts in platforms for mobility, the digital enterprise and digital home. The platform-based organizations also reflect the ongoing convergence of computing and communications by incorporating both capabilities across the new groups, Intel said.
“Intel is putting the people and resources in place to sharpen our focus on the development of platforms that meet the demands of our customers and provide innovative and exciting new technologies for the marketplace,” said Paul Otellini, Intel president and COO, in a statement.
“The new organization will help address growth opportunities by better anticipating and addressing market needs, speeding decision making, and ensuring world-class operational excellence,” he continued.
“Each operating unit has the autonomy to allocate computing and communications resources to be successful, making Intel’s entire structure consistent with our platform products strategy,” Otellini added.
The new business units are to report to Otellini and CEO Craig Barrett.
The mobility group, led by Sean Maloney and Dadi Perlmutter, is to develop platforms for notebook PCs along with handheld computing and communications devices. The group is aimed at making the growing numbers of different mobile devices work together better and easier to use.
The digital enterprise group, led by Pat Gelsinger and Abhi Talwalkar, is set to develop computing and communications infrastructure platforms for end-to-end solutions in businesses.
The digital home group is focused on development of consumer-aimed home computing and communications platforms, with emphasis on living room entertainment applications and consumer electronics devices, led by Don MacDonald.
The digital health group, led by Louis Burns, is to develop products and explore business opportunities for Intel architecture products in healthcare research, diagnostics and productivity, as well as personal healthcare.
The channel products group, led by Bill Siu, combines existing groups focused on developing and selling Intel products to local markets worldwide.
Justin Rattner is to serve in an acting capacity overseeing Intel’s corporate technology group until a replacement for Gelsinger is named. Jason Chen, VP and director of the sales and marketing group, plans to leave Intel at the end of January to attend to a family health matter, to be replaced by Anand Chandrasekher, who is to jointly run the organization with Eric Kim, VP and director of sales and marketing.
Reporting structures and assignments in other Intel organizations, including Intel’s technology and manufacturing group, remain unchanged.
