Greenpeace raises bar with energy criteria

The organization plans to rank brands against new energy criteria, to encourage the electronics industry to reduce its carbon footprint.

Edited by Suzanne Deffree -- EDN, 5/1/2008

Greenpeace wants to see electronics companies clean up their acts and will soon be ranking OEMs such as Apple, Philips, and Nokia by stricter criteria.

The environmental organization currently ranks electronics companies in its Greenpeace Guide to Greener Electronics based on toxic-chemical use and e-waste (electronic-waste) regulations. In the future, Greenpeace plans to also rank brands against new energy criteria, to encourage the electronics industry to reduce its carbon footprint.

The new energy criteria include support for global mandatory reduction of GHG (greenhouse-gas) emissions, disclosure of GHG emissions plus emissions from two stages of the supply chain; commitment to reduce GHG emissions with time lines; proportional use of renewable energy in total electricity use of more than 25% operations; and energy efficiency of new end-product models based on the latest Energy Star standards.

“Most electronics brands are rising to the toxic-chemical and e-waste challenge issued by the Greenpeace guide,” says Iza Kruszewska, a Greenpeace toxics campaigner. “It is now time to raise the bar and challenge the industry to take responsibility for the entire life cycle of products—from production through manufacture and to the very end of their products' lives.”

You can find Greenpeace's current guide here.



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