EDN Senior Editor Mike Santarini covers digital design and the EDA, ASIC, and FPGA industries. [Editor's note: As of Feb. 2008, this blog is no longer active and is presented here for archival purposes.]
Aug 3 2006 2:35PM | Permalink | Email this | Comments (8) |
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A little over a month ago, I started writing about Cadence Design Systems executives going around telling Wall Street analysts and the rest of the world that it's going to move away from the growth-by-acquisition strategy (that made Cadence what it is today) to a build-tools-in-house strategy. The column uncovered that while Cadence was saying that to the Street and biz press, it had also quietly purchased CMP simulator startup Praesegus to fill a hole in its DFM flow.
In that column, I pointed out that Cadence doesn't have a good track record with tools it has developed in house but its R&D staff has shined as tool integrators. What was the last successful tool Cadence built on its own? Dracula?
Well, not two weeks after I wrote that piece, boom, Cadence comes out with a release touting it has internally developed a new full-custom router to replace the stalwart CCT router for advanced IC design. At the time, Cadence said the new Cadence Precision Router (CPR) product was completely developed in house in the "Catena" build it in-house project. The company stopped short of saying "nah, nah, nah… we told you we can develop tools in-house, Santarini.'
Fast forward to DAC: I'd just come out of one of the many great technical track sessions, when I bumped into some of my old friends from IBM's huge EDA research and development group. In the course of the conversation one of them said in passing something to the effect…'Yeah, we just finished developing that Precision router with Cadence."
WHAT? I said. It turns out that IBM actually created a sizable chunk of the product, upwards of 50%.
Check out the Cadence press release on Precision. It does indeed have IBM quoted in two places but both quotes read like IBM is a beta customer partner (bug tester), not a co-developer of the tool. Nowhere in the release does Cadence fess up to the fact that the product was co-developed with IBM. (side note to readers: it's a minor factoid in our business that quotes in press releases are more often than not written by public relations folks and often times the folks attributed to the quote don't even get to see the quote—I don't know if that's the case in this press release but the verbiage is sneaky). Cadence may have even paid IBM for some of the technology; the IBM person was not at liberty to say.
I have to say that while I'm a bit miffed about Cadence's "strategic omission" in the press release and what appears to be a complete lie during our interview/briefing on the new release, I have to say I'm somewhat relieved that IBM had a hand in the project…maybe Precision is the real deal and a viable replacement for IC Craftsman?
Quite frankly, I think saying IBM had a hand in developing the tool, would have been a stronger selling point for engineering customers than trying to omit facts or get sneaky with verbiage to lend merit to a fairytale for investors. I've said it before and I'll say it again, Cadence, and for that matter the entire EDA industry, needs to focus on pleasing customers. If they do, the Street will certainly follow.
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