Mike SantariniEDN Senior Editor Mike Santarini covers digital design and the EDA, ASIC, and FPGA industries. [Editor's note: As of Feb. 2008, this blog is no longer active and is presented here for archival purposes.]


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Thursday, August 3, 2006

Catcha 22; IBM co-developed Cadence's new router

Aug 3 2006 2:35PM | Permalink | Email this | Comments (8) |
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A little over a month ago, I started writing about Cadence Design Systems executives going around telling Wall Street analysts and the rest of the world that it's going to move away from the growth-by-acquisition strategy (that made Cadence what it is today) to a build-tools-in-house strategy. The column uncovered that while Cadence was saying that to the Street and biz press, it had also quietly purchased CMP simulator startup Praesegus to fill a hole in its DFM flow.

In that column, I pointed out that Cadence doesn't have a good track record with tools it has developed in house but its R&D staff has shined as tool integrators. What was the last successful tool Cadence built on its own? Dracula?

Well, not two weeks after I wrote that piece, boom, Cadence comes out with a release touting it has internally developed a new full-custom router to replace the stalwart CCT router for advanced IC design. At the time, Cadence said the new Cadence Precision Router (CPR) product was completely developed in house in the "Catena" build it in-house project. The company stopped short of saying "nah, nah, nah… we told you we can develop tools in-house, Santarini.'

Fast forward to DAC: I'd just come out of one of the many great technical track sessions, when I bumped into some of my old friends from IBM's huge EDA research and development group. In the course of the conversation one of them said in passing something to the effect…'Yeah, we just finished developing that Precision router with Cadence."

WHAT? I said. It turns out that IBM actually created a sizable chunk of the product, upwards of 50%.

Check out the Cadence press release on Precision. It does indeed have IBM quoted in two places but both quotes read like IBM is a beta customer partner (bug tester), not a co-developer of the tool. Nowhere in the release does Cadence fess up to the fact that the product was co-developed with IBM. (side note to readers: it's a minor factoid in our business that quotes in press releases are more often than not written by public relations folks and often times the folks attributed to the quote don't even get to see the quote—I don't know if that's the case in this press release but the verbiage is sneaky). Cadence may have even paid IBM for some of the technology; the IBM person was not at liberty to say.

I have to say that while I'm a bit miffed about Cadence's "strategic omission" in the press release and what appears to be a complete lie during our interview/briefing on the new release, I have to say I'm somewhat relieved that IBM had a hand in the project…maybe Precision is the real deal and a viable replacement for IC Craftsman?

Quite frankly, I think saying IBM had a hand in developing the tool, would have been a stronger selling point for engineering customers than trying to omit facts or get sneaky with verbiage to lend merit to a fairytale for investors. I've said it before and I'll say it again, Cadence, and for that matter the entire EDA industry, needs to focus on pleasing customers. If they do, the Street will certainly follow.


Related entries in: Communities | EDA | 


Reader Comments


at 8/3/2006 3:11:49 PM, stabie said:
Dracula was developed by ECAD before SDA/ECAD merged to be cadence, so don't think you can count Dracula either.

at 8/3/2006 4:04:51 PM, Michael Santarini said:
Thanks bud, what was the last tool--sorry, successful tool--Cadence developed entirely in house?

at 8/3/2006 4:18:11 PM, stabie said:
I'm not aware of any I'd call successful that were not acquistions. I can't knock their methods though, they have become #1 (using revenue as the benchmark) using acquisitions.

at 8/3/2006 5:28:22 PM, David said:
If they have always done well with the acquisition and integration strategy, why are they trying to poke fun at building technologies in-house? Furthermore, what's the point of the PR conspiracy -- claiming to do things in-house that were actually done down the street. I'm just taking a shot in the dark here, but it seems to me that Cadence has probably recieved a lot of flack from the industry for their traditional M&A strategy; probably seen as a lazy way of expanding the company and increasing revenues. They are likely responding to the criticism by focusing their PR messaging on non-existant in-house accomplishments, while the company as a whole continues with the M&A strategy to actually produce the engineering that has led to their success so far. As much as I could crtisize Cadence for lying, I would also critisize the industry for not giving credit where credit is due. Successfully acquiring and integrating tools isn't neccessarily that much easier or less rewarding than actually creating them from scratch. There's my shot in the dark.... Anyone think I hit a target?

at 8/3/2006 5:53:18 PM, Michael Santarini said:
Hi David, I've always thought that the growth by acquisition strategy works for EDA and is something the industry should embrace. The fact of the matter is the big vendors don't embrace it let alone like it--they hate the fact that some of their folks go outside the company and sell them tools they should have built when they were employees. Some evidently take technology with them and that causes lawsuits. To stop all of this, the big guys have basically sent a message to the Venture Capital (VC) community that the days of acquiring a startup for 10x its revenue are over and the most they are going to get is 2 or 3x for your little startup. I hear that's scared off a lot of bigger VC's in the Valley and reduced the overall VC funding of EDA startups in recent times. But there are a bunch of Angel investors and specialized VCs such as Lucio Lanza whom are more than happy to get that kind of return or to wait things out until the big guys hit the panic button and need next gen tools. I've been hearing that a lot of the EDA funding is coming from outside of Sand Hill Road, way out, even Europe, these days. Innovation from startups is the way of EDA—though the big firms do great sometimes—PrimeTime, Physical Compiler, Calibre, Catapult-C, are examples…

at 8/4/2006 10:20:19 AM, Chuji said:
Pretty sneaky stuff there by Cadence - definately puts a ding for their reputation in my mind.

at 8/11/2006 11:39:22 AM, Mike said:
The last successful tools I know of that Cadence developed were QPlace and QRoute (which, I believe, later became warp), which replaced the Tangent-developed "Place" (Group and GPlace were a stop-gap on the way to QPlace) and GRoute/FRoute. They were developed in the 1993-94 timeframe, and amusingly, Mitch Igusa (later of Avant! fame) was the primary qroute guy and Limin He (later of Plato) was qplace. 12 years ago, and Cadence was known then as a "sales and marketing" organization.

at 8/15/2006 5:27:20 PM, stabie said:
I definitely smell something with cadence's latest announcement of "no outside vendors" at their users group. If I were DAC, I'd alter the rules so that if you buy someone, you don't get their booth. When cadence realizes the deep hole they are digging, they will buy their way out of it if they can. If I were the DAC committee, I'd make sure they have to pay for it.

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