Ron WilsonEDN Executive Editor Ron Wilson explores how IC design teams really work: the struggle for power efficiency and performance, wrestling with semiconductor processes and design methodologies, the challenges of global design teams. How do we somehow herd architecture, IP, design and verification into a successful tape-out?



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Tuesday, January 15, 2008

Will global recession hand the equipment industry to China?

Jan 15 2008 11:06AM | Permalink |Email this|Comments (12) |


Applied Materials is to lay off 1000. Investors are pushing for the break-up of ASM International. Credence is going through a sobering restructuring. It appears that all along the semiconductor capital equipment chain companies are throttling back in anticipation of a global industry recession.

And that recession is becoming almost a certainty. Even if it weren’t certain in purely economic terms, so many analysts are now claiming to have spotted a recession that we will certainly talk ourselves into one. And that could be just the break that the nascent semiconductor equipment industry in China needs.

Already a handful of Chinese companies are starting to gather the technology and make tentative intrusions into the equipment space. One suspects that most of their business plans are based on serving demand in the local market—in competition against the steady stream of used and refurbished Western equipment—to build a revenue stream, and using that cash flow to support greater research and development efforts. Nor are these firms simple cloning operations. Some are showing considerable technical ability, often based on technology paths opened while the principals worked in the US industry. Consider, for example, AMEC, a broad-line equipment supplier starting out in the etch and CVD stages, and any number of infrastructure companies building expertise in precision machining and materials.

But a major recession, in which US and European equipment companies significantly scale back their efforts, could open a new strategic option for these young companies. Unless done very carefully, cutbacks now could open not just a niche in the Chinese market, but a shot at the global next-generation market to the Chinese ventures.

This may sound implausible on technical grounds. After all, an enormous amount of physics, chemistry, optics, and just plain hard engineering have gone into the learning curves of the US equipment makers. Nobody could duplicate that intellectual property over night. But this is a false sense of security. A company staffed by experienced developers doesn’t need to retrace the learning curves of the US companies. They can start with their personal knowledge, published science, and a clean sheet of paper, given a big enough opening in the market. And if they focus not on the bleeding-edge 32 nm process needs—which may not materialize for several years—but on radical ideas to cost-reduce and yield-enhance stages in existing processes, the result could be a very strong entry into the global market.

The best evidence in favor of this view is the success of Huawei. A few years ago it was obvious to everyone that a little Chinese company that appeared to be copying Cisco’s designs was no more than an annoyance, even in the Chinese market. There was no possibility of them overcoming the huge lead in R/D, finance, and infrastructure that Cisco enjoyed. But that prejudice dissolved even more quickly than many who believed in the company would have predicted.


Related entries in: Business and Marketing | Capital Equipment | Global | 


Reader Comments



at 1/15/2008 12:12:35 PM, Lou Covey said:
I agree, Ron, that experience is not necessarily a good thing in the equipment industry. I've personally seen some very innovative products within the major companies that have been shelved because, "it might hurt sales of current products." If China can come up with new ideas that lower the cost of production, then the US industry is in trouble. That being said, China is not known for innovation, but for making standard products cheaper. that, too, is a threat to US interests but it is also the way of business. Applied may be laying off, but I think that is more due to a change in direction - from semi to solar - and as the latter gears up, Applied will be on the way to growth again, but in a different industry. I'm not sure we should lament the death of an onshore industry as long as we keep coming up with bigger replacements. That is, after all, the hallmark of American industry.



at 1/16/2008 1:22:05 PM, DavidC said:
Going into article, I was suspicious that it would not have much meat; but as I got into it, it seemed to be doing a good job...and then it just died - right when it was gearing up to bring in good data, perspectives, and a provacative conclusion that would stimulate thinking (and perhaps action); I am still looking for the "next page" button



at 1/16/2008 1:38:09 PM, Peter J. Merkin said:
Absent from the article is the fact that the Western companies have been transferring technology wholesale to the Chinese. If you want to sell in the market, then you must have a Chinese partner and there must be a technology transfer. It is puzzleing why most companies would agree to create a competitor by furnishing hard won technology and trade secrets. We are shocked! Shocked! that this competition is now going to insert itself into the market.



at 1/16/2008 2:02:33 PM, Elmira said:
Humankind wise it is a great balancing process of creating equilibrium. Nation wise it is very painful process of getting into a wrestling with a perception of intellectual supremacy as an everlasting protection from lifestyle deterioration due to overall economy degradation. We need to wake up and admit to ourselves that we're in fast pace changing world and we better pick up and go get it.



at 1/16/2008 2:57:14 PM, George R. Lanigan said:
Maybe the pessimist should consider the number of Chinese Hi-tech companies in Silicon Valley or their interest in the incubator system (which has been drawing educated and experienced expatriates home). The first 3G company doing business in Europe was 3 owned by Hutchison Whampoa out of Hong Kong. Didn't the Japanese start out making cheap transitor Rocket radios and the like? We can ignore the facts at our own perile.



at 1/16/2008 5:47:07 PM, John said:
IBM just licenced 45 nm technology to SMIC. Huawei and SMIC are really owned by Chinese goverment and they are strategic to them. They got (each) about 10 billion US money from government. Which American company can enjoy something like that. But US government allowed IBM to do that move. It was said not a long time ago that that w IBM licensed 45 nm technology to SMIC and it was said there will be transfers of it to China. So government wont follow its own rules. I just patented in USA innovative thing related to test of chips (I worked in test of chips 43 years) and I can save 10% of chip’s manufacturing costs with it. I talked briefly to my Chinese friend about it and avalanche of calls from chinese came and I stopped responding. They were too interested in my work and experience. Do not know what to do with it I am just engineer and scientist. If anyone can give me any advice my e-mail is basiabasia2003@yahoo.com Will be obliged. I am a Canadian Canuck but I worked most of my life in USA so I live now in a retirement in the wilderness which healthy but little boring.



at 1/17/2008 5:57:27 AM, Bob said:
Why is this such a suprise? Begin with 30 years of Chinese Graduate students as MIT, Stanford etc, going back home after graduation. Did we think they were going home to work in the paddies? Our technology today evolves from those young, well educated kids that got the good grades and worked all night on their studies. Secondly, our national legal system allows foreign ownership of our highest technology corporations. Other countries are much mor careful. We enjoy Capitalism,it seems, as long as it is OURs. Well its the worlds now and there is no nation state in technology. Welcome aboard the new boat. Lets all get back to work and make the best of it. Bob



at 1/17/2008 1:22:42 PM, Peter J. Merkin said:
I think some of the comments and similar articles are missing the point. They often refer to the ascension of "emerging countries" like it is a random occurance. You better get with the program, this is just the way it is, etc. But this is an engineered transfer of wealth and technology. It is like turning on a lawn sprinkler and then complaining its raining. Some EDA companies have been giving away 80k a seat software for free. As an American, would they consider SELLING it to me for less than 80k? U.S. Taxpayers are directly and indirectly funding the multinationals as they export jobs and technology. Can we really run an economy on Baristas?



at 1/22/2008 9:30:10 PM, Hithesh Gatty said:
- Well put bob. True to every word. Chinese have learnt from russian debacle, "more money more power"... Its Titanic China.. the red dragon is here to stay... www.edocprocure.com -



at 6/13/2008 12:32:53 PM, Bob's Alterego said:
Boo! Hoo! Listen to all the whiners complaining about other countries taking away their technology. Wah! Wah! I seem to recall from history that the two richest countries a few hundred years ago were...(drum roll please)... India and China. /p Stop complaining. Just wait for them to get rich again and rob them like we anglos did before. We're good at that.



at 8/18/2008 5:53:46 PM, Melita said:
Travelled a few times to the US. Lost 2 laptops so far just in getting into the country. Stolen by security personnel no less. Both contained encrypted data to be safe, but considering how hostile US air ports are we've decided to target China instead of the US. Better profit, bigger market. US is a sales country so we'll eventually hire US sales people for that market. All our techs are in HK/AU/UK. Usually better qualified too. Have a nice day.



at 8/26/2008 2:46:05 PM, Deng Zhou Ping said:
What a surprise! Our greed management has only been giving them the money and technology to do it for decades. And so China rises while the US falls, and one day we''ll be wearing their company knee pads. Better learn some Mandarin, people.

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