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May 1 2007 9:05AM | Permalink | Email this | Comments (2) |
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Do you spend those few idle moments at the gas pump just daydreaming or even thinking about your next embedded design? If so, you are the target of Westinghouse Digital Electronics’ latest project to build one of the largest out-of-home digital media networks in the United States. They plan to build and install turnkey display systems for fuel pumps to deliver news content and advertising to gas station consumers as they fuel their vehicles. The displays, serviced by AdtekMedia’s narrowcast network, will be installed onto thousands of gas station pumps in each of sixty of the largest U.S. markets, reaching more than 100 million drivers each month. According to their press release, “PumpTop TV brings the power of television to the gas pump and captures the attention of consumers in an engaging five-minute program of news, sports, entertainment, weather and traffic interspersed with advertising. Using both audio and video, advertisers reach a captive audience of adults during a natural dwell time out of the home, where nearly 75% of purchase decisions are made.”Who’s next? Daydreamers in the shower?