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Ed SperlingOffering news and business analysis for the design engineer, Managing News Editor Suzanne Deffree filters the electronics industry's developments and trends to explain how what's happening in the board room today can impact the tech innovation of tomorrow.



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Wednesday, September 17, 2008

Why Samsung's attraction to SanDisk won't cool anytime soon

Sep 17 2008 2:57PM | Permalink |Comments (2) |


Analysts aren't expecting Toshiba or Seagate to counter Samsung's $5.85 billion bid for SanDisk, but don't count the unsolicited offer as Samsung's last. (See our news story, "SanDisk rejects Samsung's $5.85B takeover offer.")

Thanks to 2006 budgets driving capacity up, NAND is still experiencing significant overcapacity, pushing ASPs (average selling prices) and therefore earnings and stock prices of market participants down, down, down.

Not only does SanDisk play in NAND, but its based in Milpitas, Calif. US-based companies are somewhat of a bargain right now, as the weak dollar has created a buy market for foreign companies.

But just because Samsung wants SanDisk, and even if SanDisk decides it wants to be folded into Samsung's empire, it doesn't mean the deal would go through. The US Department of Justice would surely step in considering that together Samsung and SanDisk shipped about half of the world's NAND in 2007 and that such a deal would give Samsung substantial power over NAND ASPs.

And if such a deal does go through, companies like Apple won't exactly be cheering. Cheap NAND has allowed Apple to keep its iPod and iPhone prices relatively low. Look back at teardowns done on previous generations of the consumer gadgets; the increased memory is largely what increased prices in the Apple lines.

Samsung knows all of this and it's not uncommon for a competitor to come back with a slightly more substantial takeover offer for a rival company. Vishay's second attempt to buy IR stands as evidence. After IR gave Vishay's $1.6 billion offer a thumbs down, the power IC company came back with a $1.7 billion offer.  Of course, it also is not uncommon for the smaller company to turn down the raised offer, just like IR did this week.

By the way, SanDisk turned down the offer of $26 cash per share because it felt the price undervalued its potential and that it needs time to climb back up to its $55.98 52-week high. News of the Samsung bid helped SanDisk's stock, SNDK, make some gains today. SNDK climbed more than 39% from Tuesday's close of $15.04 to above the $20.92 at closing bell.

What are your thoughts on the proposed takeover? Is Samsung undervaluing SNDK? And even if Samsung is, should SanDisk's stockholders take the money and run? Share your opinions below.

--Suzanne Deffree, Managing Editor, News


Reader Comments



at 9/18/2008 3:17:52 PM, PMB said:
Sandisk should seriously evaluate the offer. Think about what happened to Iomega after Zip drives went out of common use.



at 9/24/2008 1:57:35 PM, sandisk stockholder said:
thumbs down on this deal. Sandisk is worth far more than the roughly $6b Samsung is offering--especially to Samsung. Handy is surely right in his assessment. Maybe it won't be over $56 by the end of 2009, given the economic turmoil going on right now, but it will be in 2010 almost for sure, given that SSDs will be taking off by then, and x3 and x4 will drop Sandisk's (and Toshiba's) costs below the competition. And then 3D will come on line by 2012. That is when the real payoff will happen, IMO.


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