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Brian DipertEDN Senior Technical Editor Brian Dipert exposes, analyzes and
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Wednesday, April 2, 2008

AMD's Fading High-End Fortunes: Where Will The Rebound Come From?

Apr 2 2008 11:07AM | Permalink |Comments (12) |


Continued from 'AMD: Time Keeps On Slippin', Slippin', Slippin'...'...

I've long suggested that AMD seems to have endemic 65 nm yield problems (speed, power, and/or functional), and the tri-core Phenom is pretty damning evidence from my perspective. Speaking of lithographies, if AMD was stumbling in a vacuum, its problems might be manageable. But put competitor Intel in the picture, and things look even more grim for AMD. Freed of its underwhelming NetBurst microarchitecture, fully on the impressive Core follow-on, and with 'tock' new microarchitecture Nehalem coming in two quarters, Intel has fully executed on its 'tick' 45 nm process conversion plan and is, at this point, at least one full process generation ahead of AMD, with a far more extensive fab network to boot.

Look, for example, at my assembled sampling of independent benchmark results published last week, on AMD B3-stepping material versus a range of Intel's CPUs spanning various price-vs-performance points:

I've got AMD and Intel hardware in hand, as well, and plan to publish my own benchmarking results coincident with my upcoming late-May cover story. But for now, what's the summary? In spite of the 200 MHz core clock boost that the TLB flaw fix enables (thereby allowing Phenom to finally hit the speeds which were promised last November), and in spite of Phenom's 'true quad core' architecture versus Intel's supposedly inferior dual-die shared frontside bus approach...AMD's top-end Phenom got roundly performance-spanked even by mid-range Intel CPU counterparts.

AMD remains fairly competitive in the volume sweet spot of the market, admittedly, but whatever parity exists primarily comes about due to substantial Phenom price slashing versus Intel alternatives...price slashing that's particularly troubling if my poor-yield prognosis is correct. As I wrote last September:

I think you'll agree with me that short-term slashing does not a long-term sustainable strategy make.

Maybe Intel will once again become organizationally distracted (reminiscent of its decade-ago acquisition flurry) as it pushes into new markets with Atom, and AMD will benefit from Intel 'taking its eye off the ball'. Or maybe AMD's 45 nm process will come up much cleaner and quicker than its 65 nm predecessor. Or maybe the in-progress worldwide investigations of Intel's business practices will unveil damning evidence of malfeasance, leading to regulatory restraint that empowers its primary competitor. Or heck, barring these or other resurrection opportunities, maybe NVIDIA will buy AMD.

Regardless, I admittedly craft this writeup with more than a bit of a heavy heart. AMD and Intel have both been at their best when competition between them has been its healthiest, specifically across all segments of the PC business, and the tech industry has greatly benefited as a result of the spirited rivalry. We all need a rejuvenated AMD, Intel included. But I'm not seeing even a faint path to AMD's high-end rebound, far from a solid one...particularly considering the substantial amounts of cash that AMD's currently hemorrhaging, and the finite amount of surplus both currently available in the company's coffers and potentially coming from future investors.

Are you more upbeat on AMD? If so, shoot me your thoughts in the comments.


Reader Comments



at 4/2/2008 2:41:12 PM, Is AMD just CPUs? And is Intel? said:
Why is everyone judging an entire computer architecture CPU vs CPU. Do you know about the 780G chipset? Do you know how value for money translates when building two systems based on AMD and Intel?

My car is better than yours because it has a faster engine... is what it seems that you are saying. Does that make sense?



at 4/2/2008 2:49:00 PM, Brian Dipert said:
Dear 'Is AMD just CPUs? And is Intel?', of course I don't just look at CPU-vs-CPU (come now, this is EDN, not Wired). But just as an otherwise excellent car will be adversely hampered by a weak engine, when it comes to PCs, it starts with the CPU. AMD, by virtue of its expensive ATI acquisition, now has some good core logic and graphics technology. But so does Intel. And, for that matter, Nvidia. And let's not forget about the revenue and profit incurred per each CPU sale, versus GPU or core logic chipset...



at 4/2/2008 4:38:07 PM, Cap said:
I believe your comments are without merit. Although Intels high end chips beat AMD's high end chips in clock cycles, they are not competing in the same market. You cannot compare a $1,000 Intel chip to a $250 AMD chip when comparing price/performance. Also the full potential of AMD's native quad core architecture may not be fully realized and Intels dual/quad architecture is on its last legs. Most consumers will be shopping for price/perfomance, not purely performance at any price.



at 4/2/2008 5:05:45 PM, HayLuI said:
Perhaps putting another nail in AMD's coffin is a little bit early from now. I believe AMD is working hard to get out of the financial crisis and try digesting ATI. Maybe CEO and people in the Board see CPU+GPU merger is the future and bought over ATI will bring advantage to future development rather than short term benefits. Its like AMD K6-III days again, where AMD come out with no higher frequency products; in the end, they came out with K7 which give a surprise for Intel and the public. I believe AMD is heading to right direction, the only thing they needed is momentum.



at 4/2/2008 6:55:10 PM, AMD who? said:
I am sorry, but AMD's fallen out of favor with large shops and their credibility suffered greatly when they did not delivered their promised Barcelona systems last year.

Maybe AMD bit off too much in their attempt to become Intel. Unfortunately, their strategy seems to have backfired and left them in greater debt and with a bruised brand than before.



at 4/2/2008 8:30:21 PM, dms said:
Assuming that AMD and Intel are very well versed in the business of CPU''s, both Intel''s and AMD''s technological advancements as well as their real world significances must come into play. Yes Intel without a doubt has more powerful processors as well as more resources to come to market faster(in more ways than one). However in these slower economic times this could be too much too soon



at 4/2/2008 10:34:45 PM, acoaxet said:
AMD is 2 years behind now with no answer in site to the atom



at 4/3/2008 12:11:05 AM, Chip said:
AMD is producing products in multiple markets such as phones, chipsets, discrete graphics, High def TV processors,ultra mobile low power devices etc. In this sense thay are actually ahead of Intel in certain markets. In time the ATI aquisistion will pay off when CPU''s and GPU''s are integrated. The ATI division is also gaining market share on Nvidia. Intel is now adopting AMD''s Hyper transport technology. AMD will have 45nm chips this year. Compare Intel''s chips in the same price range as AMD''s chips and you will see that the AMD''s chips are comparable and/or even better. The software industry is behind with 64 bit applications that take advantage of even four cores. So even though Phenom is late it is not too late to the party. I think you will see Phenom widely accepted in the server market. The computer press is obviously biased towards Intel and overly obsessed with clock speed. When you look beyond clock speed you will see that AMD has incredible potential.



at 4/3/2008 7:57:04 AM, Hammer said:
I have only good things to say about AMD. Without AMD we will still be paying $1500. for a low end pc and $800 for a low end processor. I will never buy an Intel processor again.



at 4/3/2008 12:28:41 PM, dms said:
Brian it seems my comment was cut short, please shed some light.



at 4/4/2008 1:30:58 AM, Scott said:
I believe that both AMD and Intel are going to suffer due to rapid market penetration of virtualization software such as Xen and VMWare. Market demand for server processors will be weak as customers maximize utilization of existing servers with virtual machines.



at 4/4/2008 4:56:33 PM, T Rex said:
The market for $1,000 CPUs is about like the market for $70,000 automobiles. Yeah, you can sell some for a good margin, but AMD success certainly isn’t predicated on offering 3.2 GHz parts that a handful of DIY-types buy. I just saw this on TGDaily: 97% of processors sold cost $200 or less. This “the sky is falling on AMD” argument is put forward by Intel and repeated in the press but it doesn’t hold water. Having the $1000 desktop CPU is nice, but not essential. AMD just needs to keep doing what it’s been doing so far this year – execute, get those quad-cores in the market and show off the platform advantage over Intel.

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