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Monday, July 2, 2007

A2DP Absence: What's The Defense?

Jul 2 2007 6:10AM | Permalink | Email this | Comments (9) |
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Back in late January, I listed 10 feature omissions and other shortcomings of the upcoming (and now here) Apple iPhone that I found disappointing, particularly considering the device's hefty $500-$600 plus-2-year-contract pricetag. When the unit's full feature set was unveiled last Friday, I discovered another deficiency: an extremely limited Bluetooth capabilities list that (at least currently) only comprehends monophonic speaker-plus-microphone headsets.

Some of the iPhone's missing Bluetooth capabilities are, although disappointing, not terribly surprising. Carriers have long insisted that their phone provider partners disable Bluetooth file transfer capabilities, for example, so that folks can't easily pull camera phone-captured images off the device or upload new ring tones or audio tracks to it. Instead, customers are supposed to use the carriers' proprietary (translation=fiscally lucrative to carrier) cellular-based music, photo and ring tone services. At least, with the iPhone, you can copy AAC and MP3 music files (along with eventually, it's rumoured, track-derived ring tones) to the unit via iTunes and a wired connection, along with using OS X-only iPhoto and a cable tether to access the iPhone camera's 2 Mpixel photos (hmmm....will iPhoto be the next Apple application ported to Windows?).

The iPhone is also incapable of being used as a wireless modem when mated to a PC via either a Bluetooth or wired connection. Again, this limitation is disappointing albeit not surprising; it's another common carrier requirement that serves to limit the use of your phone's 'unlimited data' plan. But what really surprises me about the iPhone is that it doesn't support Bluetooth's A2DP profile, which enables wireless dual-channel (aka 'stereo') audio streaming to a compatible Plantronics Pulsar or other manufacturer's headset. I've also encountered this omission with Nokia's two Internet Tablets (which seems particularly silly given that they support RealNetworks' Rhapsody music service), and many Windows Mobile 5 AKUs (adaptation kit upgrades) also left out A2DP support. And the A2DP omission is particularly acute in the iPhone case because the device's recessed audio jack supports (intentionally, I suspect) only a short list of 3rd-party wired headphones (including, ironically, those from Microsoft's Zune).

Design engineers out there, I'm curious; what's the most common root cause for (and reasoning behind) missing A2DP support? Is the fundamental limiter the Bluetooth transceiver and, if so, were you just unwilling to shoulder the additional cost burden of an A2DP-inclusive IC? Or is the Bluetooth transceiver A2DP-cognizent but your preferred software stack doesn't exploit the full silicon potential? Speaking as a consumer, I've used Bluetooth 'stereo' headsets on several occasions and, although to date most models are somewhat bulky, the lack of cable tether is also quite liberating. Plus, if I was Plantronics or another headset supplier, I'd be unenthused with all the inevitable customer support backlash from consumers who buy a 'stereo' headset assuming it'll work with their mobile multimedia player, only to be disappointed when the two devices refuse to fully pair.

Readers, I welcome your thoughts.


Reader Comments


at 7/2/2007 2:42:02 PM, uh said:
I have no clue what your talking about with the iphone but its AWSOME IN EVERYWAY! The only thing that dissipoints me is that.. - NO GAMES - NO CUSTOM RINGTONES im sure they will have software to download for this though.

at 7/2/2007 2:42:11 PM, uh said:
I have no clue what your talking about with the iphone but its AWSOME IN EVERYWAY! The only thing that dissipoints me is that.. - NO GAMES - NO CUSTOM RINGTONES im sure they will have software to download for this though.

at 7/2/2007 6:58:10 PM, WG said:
I suspect the reason the iPhone doesn''t have A2DP support is because their implementation isn''t done yet. I mean, Apple doesn't have it in the OS yet either, even though Mac hardware has had the right technology for at least a year now. Apple isn''t the type of company to put something with an incomplete implementation. And frankly, this just isn't a priority for them. The percentage of people that use stereo Bluetooth is still too small. I love my iMuffs myself, but I can see them not bothering. Until Walt Mossberg complains that the iPhone doesn't have something, the feature doesn't have enough mass appeal for them to worry about.

at 7/3/2007 11:11:02 AM, Heavenscent said:
Criminal. To create a product of this class without A2DP is tantamount to intentionally birthing a one legged child. Phone manufacturers are no-doubt giggling about this, thankful that Apple self-sabatoged this device.

at 7/3/2007 9:31:53 PM, mindframes said:
I just discovered that my iPhone doesn't have A2DP and I'll probably return it by the end of the week. Too bad -- the wireless listening idea was the main reason I bought the iPhone...

at 7/3/2007 11:05:02 PM, Wire-less said:
The Samsung T9 has been around for so long - surely Apple should realise that wireless stereo is essential in an mp3 player now! T9 rules!

at 7/6/2007 8:51:51 AM, iPhony said:
There is not one person that I know that purchased a bluetooth earpiece that was not perplexed that the ipod music player would not play music through there earpiece. That''''s a huge over-sight on Apple & AT&T''''s part. I''''m really disappointed in the iphony. They cripped this phone beyond belief. It can only pair with 1 other bluetooth device at a time. It can''''t do anything. It can''''t see anything. It can''''t receive a beamed contact it can''''t beam a contact. The bluetooth piece is basically useless. I feel cheated. They got me this time.

at 7/28/2007 1:11:56 AM, the iphone is a toy for kids said:
Imagine this- I'm an international traveler... Sold the iPhone to replace my blackberry (marketed on its convenience over the blackberry)... Told that my current plan would support the iPhone... In ten days in Europe racked up a $2200 data bill... Now AT&T is trying to tell me that the best they can do is add on an international data rate plan of an additional $25 p/m with $175 cancellation fee which would only reduce my 10 day data bill to $475 plus a years commitment to paying international data coverage despite the fact that I have returned the iPhone and switched back to my blackberry. All the meanwhile I had to spend 5 hours on the phone before anyone could answer why my bill was so high, why I hadn't been given the international plan (which is a request on my account) or how AT&T thinks that I will agree to pay thousands of dollars for the same service that my blackberry provided for free. Could you imagine if a gas station tried to change its rates depending on the brand of a car? No cuz it would be illegal- I couldn't be bothered to look into legalities regarding technology, I'm to old and frankly don't give a damn but exploiting customers, specifically the internatioal travelers (a demographic primarily consisting of a demographic with a higher avg cost of living and or using the phone for business purposes). It is easier for me to just cancel my services with AT&T, not pay the data bill and refuse to let any of my employees write off any iPhone exspenses... The blue-tooth feature is also one of the few features that I would use on acomplex phone anyways, but I did love the videos, the screen, and the convenience of the itunes sync... My son has one and he 'hacked' his iphone and managed to put on personalized ringtones for free but it seemed like one hell of a waste of time to me.

at 10/14/2008 6:03:33 PM, Ryan said:
I'm late to this post, but after a bit of searching through the web to see if I was just stupid and there was a way to enable A2DP, on the 3G iPhone a full year later.. but I am wrong. Here is what I'm 90% sure is why it isn't included. I'm sure most of the Bluetooth ICs support A2DP out of the manufacturing plant. It's up to the software to provide access to it. Apple makes a lucrative amount of money off of the iPod accessories market. All of whom must pay Apple a royalty fee for the use of not only the iPod/iPhone brand name, but also the connectors for charging/docking. Most people buy docks to easily connect to their stereo equipment or speakers to play music. If the iPhone/iPod Touch supported A2DP, I'm sure a lot of manufacturers would simply drop the proprietary Apple connector and allow the iPhone to access the speakers or stereo system via Bluetooth, "depriving" Apple of yet another revenue stream.

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