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Tuesday, January 8, 2008

CES 2008: Blu-ray's Hollow Victory

Jan 8 2008 8:41AM | Permalink | Email this | Comments (4) |
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For those of you who might not have already heard, Warner announced last Friday on the eve of the Consumer Electronics Show that as of May (at the point in time, I suspect, when it had satisfied its contractual obligations to the HD DVD camp) it was terminating its dual-format stance and going Blu-ray-only. See here for my analysis of why Warner went single-format, why the studio selected Blu-ray, and what this development means for the blue-laser optical disc market in the short- and long-term.

Your comments are, as always, welcomed!


Reader Comments


at 1/8/2008 3:37:49 PM, Lou Covey said:
I think what we are seeing now is the influence of the consumer in technology. For the past three decades, technology development has been primarily been driven by engineers and early adopters, who were generally engineers. But the buying public has caught up in the basic knowledge and understanding of features an benefits. I knew blu-ray was going to win over a year ago when my then 16 year old son (the dyslexic headbanger who hates anything having to do with math) was able to give me a cogent reason why he preferred the blu-ray approach to HD-DVD... and the primary reason was that it was exactly as you stated... revolutionary, not evolutionary. He wanted technology that changed the paradigm, not merely tweaked it.

at 1/8/2008 4:04:15 PM, Brian Dipert said:
Dear Lou, And he wanted you to pay for it, right? ;-)

at 1/14/2008 2:17:29 PM, Doug Jaeger said:
As both an engineer and a consumer I have also favored HD-DVD. However, I have been surprised at the lack of visibility of HD-DVD at retail outlets such as Best Buy, etc. Toshiba and its association have not done a sufficient job of marketing the product line.

at 1/14/2008 2:25:08 PM, Brian Dipert said:
Dear Doug Jaeger, retail shelf space is in no small part reflective of dollars paid to retailers in order to secure that shelf space. The Blu-ray camp has long shown that it has a bigger cash stash for such things (also including movie studio payoffs) than does Toshiba. Blu-ray, as my writeup pointed out, secured the outcome of this format war via cold hard cash.

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