Oct 13 2009 2:36PM | Permalink |Comments (6) |
I talked a couple of weeks ago about how it is necessary to be brutal and cull the managers of internal products in an acquisition otherwise the management of the joint product roadmap would become completely dysfunctional.Now, a new source has stepped forward to elaborate on why Microsoft’s Danger acquisition failed so dramatically. This source, intimately involved in the core engineering circle of Microsoft’s Pink Project, outlined that Pink wasn’t simply the acquired Danger group, but existed prior to the acquisition. While the Pink group operated within Microsoft independently of both Windows Mobile and Zune, this source claims that “Pink was in fact a Zune-phone,” in that “Pink was a third group tasked with taking Zune software and making it a phone.”This is the most extreme example of how catastrophically things can go wrong when the management of acquisitions is not clean. You need your best people working on the most important products as quickly as possible and, like in a game of football, you want to block all the political hurdles so that they run to the end zone as fast as possible.
The pre-Danger Pink group was characterized as “A huge source of trouble,” with the source explaining that “the Redmond-based Pink designers brooked no feedback and won all appeals to higher management (presumably by leveraging face-time).” Pink was given Carte Blanche to assemble a team and get started, but external constraints prevented Danger from simply growing into the Pink Project within Microsoft.