Strategy Session

Did you hire someone from Best Buy over someone from a competitor? Is that a guy fresh out of business school doing some market research for you?

An interesting study recently released drives home the fact that some electronics industry executives are struggling with how to keep up with the rapidly changing demands of the consumer electronics industry. (The study, "Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets," was conducted by the Business Performance Management Forum and Deloitte Consulting's Technology, Media & Telecommunications group. I wrote about the survey as well.)

That got me to wondering, “well, what are these executives doing about it?” Some are doing what I mentioned above—continually diversifying the skill sets of their employees with retail and business expertise.

What are you doing? Has your company revised its strategies to keep up with the consumer market, which is dramatically different from the business-to-business market? Are you designing for consumer applications? Have you revamped your supply chain forecasting tools with additional functions to adjust to the delivery demands of the consumer market?  

I am collecting information on this topic and invite you to tell me what you are doing. Maybe you want information instead of giving it. Either way, please send me an email at debra.bulkeley@reedbusiness.com or please post a comment. 

Thank you!