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Steve LeibsonLeibson's Law: It takes 10 years for any disruptive technology to become pervasive in the design community. This blog is about the disruptive technologies that either have or will win over electronic engineers, some that won't, and why. Please feel free to link to these blog entries! Written by Steve Leibson, a freelance content creator and marketing/lead-generation consultant specializing in high-tech companies, former VP of Content for Reed Business, and former Editor in Chief of three publications including EDN. See my consulting Web site at www.sleibson.com and my history site at www.hp9825.com. You can email me at steven.leibson followed by the magic email symbol @ followed by att.net.

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Wednesday, July 29, 2009

Denali Parties Like it’s 1999, not 2009

Jul 29 2009 8:14PM | Permalink |Comments (3) |


Last night, I attended my first Denali Night Live! party (live from San Francisco, it's Denali Night!), courtesy of Marketing VP David Lin who snagged a ticket for me because I was part of the Hogan’s Heroes ESL Pavilion Panel at DAC in San Francisco. The party was at Ruby Skye on Mason Street, one of those old theaters redone as a dance club with three bars and subwoofers big enough to enclose a bedroom set.

There must have been more than 1000 people filling up the two floors of Ruby Skye having a great time and getting lubricated after two tough days at DAC. Then the proceedings got under way.

The first part of the party was the EDA Idol competition and it was truly great fun. Six EDA competitors belted out everything from old Rock and Roll to Rap and Hip Hop. Truly impressive talent and lots of guts. Notable to me: Shawn Luna from Infinera belted out a pitch-perfect version of Journey’s Don’t stop believin’ and let me tell you, he’s ready for The Soparano’s soundtrack. The crowd went wild. Nichole Fox from Blue Pearl Software sang a Hip Hop song that I didn’t recognize (honestly, I don’t recognize many Hip Hop songs) and brought the crowd to its feet. Michael Mercado and a friend from Atrenta appeared as the “EDA Boyz” complete with bling. They cribbed a song from the Beastie Boys and brought down the howse. I sure hope Denali got these singers on video.

EDA’s Next Top Blogger and the EDA Community Hero were also announced at the party. I can’t find any of the winners on the Web yet, so I’m not announcing them prematurely. It wasn’t my party. I just had a great time.

CEO Sanjay Srivastava, CTO/CFO Mark Gogolewski, VP of Marketing David Lin, and the rest of the Denali staff are to be warmly congratulated on injecting a big slug of energy into DAC, especially this year. Thanks guys! The entire industry thanks you. Rock on!


Related entries in: Marketing | People | Society & Culture | 


Reader Comments



at 7/31/2009 2:29:22 PM, Beastie Boy MM said:
I echo your sentiments. Denali has been in the energy injection business for EDA for some years now. I don't think they get the credit they deserve. I owe you guys far too many drinks!

Also, that's Pedro Trevino from Magma on stage with me, as we performed our love song to EDA.




at 7/31/2009 5:42:00 PM, Steve Leibson said:
Michael...er EDA Boy, you might want to publish those lyrics you came up with. They really need to be documented for posterity.



at 7/31/2009 11:22:33 PM, David Lin said:
From the whole Denali team: thanks, Steve, for such a nice article. It’s always an honor for us to be able to entertain and connect with all our customers and partners through this party at DAC. We also enjoyed adding the EDA All-Stars concept this year to help highlight the multi-talented individuals who make our industry so fun and special.

The Denali site and the ilovedac.ning.com sites will be updated next week with pictures, video and more from all 3 contests (Blogger, Community Superhero and Idol) … pls stay tuned.

In the meantime, for words to Michael & Pedro’s ode to EDA, please visit bit.ly/EDA-Boyz

And, a note to future contestants: drop us a line if you’re interested in participating next year!




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