Leibson's Law: It takes 10 years for any disruptive technology to become pervasive in the design community. This blog is about the disruptive technologies that either have or will win over electronic engineers, some that won't, and why. Written by Steve Leibson, Tensilica's Technology Evangelist. See my history site at www.hp9825.com. You can email me by taking the first letter of my first name, appending that to my last name, then the magic email symbol, followed by the name of the company I work for, and then a dot followed by com.
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Wednesday, July 9, 2008
Tech Marketing Can Fry Your Brain
Jul 9 2008 6:13PM | Permalink | Email this | Comments (0) |
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I just read about a YouTube viral video that purports to show some popcorn kernels being popped by the output of three cell phones. Yes, that should be ludicrous to anyone who reads EDN, but there are a lot of uneducated people out there who are ready to believe this stuff. Now we know there’s not enough energy output in a cell phone to vaporize the water in a popcorn kernel. Here’s the video that explains the hoax.
It turns out that a Bluetooth headset company was merely trying to get some viral marketing mojo going by scaring entertaining people with this video. The answer’s simple when you know the trick. You decide about what you think of the fun.
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