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Steve LeibsonLeibson's Law: It takes 10 years for any disruptive technology to become pervasive in the design community. This blog is about the disruptive technologies that either have or will win over electronic engineers, some that won't, and why. Please feel free to link to these blog entries! Written by Steve Leibson, a marketing consultant specializing in lead generation and content creation for high-tech companies, former VP of Content for Reed Business, and former Editor in Chief of EDN. See my consulting Web site at www.sleibson.com and my history site at www.hp9825.com. You can email me at steven.leibson followed by the magic email symbol @ followed by att.net.

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Wednesday, July 1, 2009

MemCon 09: What if Your Product’s Pricing Dropped 95% in 2 Years?

Jul 1 2009 4:08PM | Permalink |Comments (0) |


Jim Elliott, VP of Memory Marketing at Samsung Semiconductor must have a pretty tough job. He spoke at last week’s MemCon 09 and his talk was titled “Memory: What it Takes to Turn the Corner.” I knew the memory vendors had it tough, but didn’t realize how tough until Elliott rolled out this slide:

 

 

 

The slide shows that the spot price for Gbit DDR2 memory chips dropped 95% from the beginning of 2007 to the end of 2008. Wow! That’s 95% in two years. What kind of business could survive that sort of price erosion?


Related entries in: DRAM, Synchronous DRAM | 


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