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Steve LeibsonLeibson's Law: It takes 10 years for any disruptive technology to become pervasive in the design community. This blog is about the disruptive technologies that either have or will win over electronic engineers, some that won't, and why. Please feel free to link to these blog entries! Written by Steve Leibson, a freelance content creator and marketing/lead-generation consultant specializing in high-tech companies, former VP of Content for Reed Business, and former Editor in Chief of three publications including EDN. See my consulting Web site at www.sleibson.com and my history site at www.hp9825.com. You can email me at steven.leibson followed by the magic email symbol @ followed by att.net.

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Monday, November 2, 2009

Rant Brothers, Rant. Rant With Care. Rant to the CEO. Take This Dare.

Nov 2 2009 10:14AM | Permalink |Comments (2) |


The title for this blog is “borrowed” from a Mark Twain story and the content is borrowed—once more—from my favorite Oz video celebrity engineer, David Jones, who does the EE Video blog. In our latest episode, David rants about Microchip’s new PICkit 3 development tool.

 

 

 

That’s good enough. But Microchip responded. First with contact from Microchip CEO Steve Sanghi and then with an overly long but still funny video response:

 

 

 

 

So now you know what it takes to influence your vendors. Post your complaints on YouTube and don’t...hold...back.

 

 


Related entries in: Embedded Design | Embedded Design Development Tools | Microcontrollers (MCU) | Software Development Tools | 


Reader Comments



at 11/2/2009 11:19:03 AM, Dave Ja said:
This is entertainment only the geekiest among us. What fraction of the global population has ever used a device programmer? But I chuckled.

By the way, I've gone Atmel and haven't looked back. I used an Arduino to build a internet connected power meter that gives V, I, W, VA, and pf/angle. It worked just fine, cost almost nothing, and the dev tool were free.



at 11/2/2009 4:20:59 PM, Andy T said:
LOL - destined to be a classic. Nice find, Steve



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