Plastic injection molds from China

So why it got sent to the analog editor at EDN I will never know, but Melissa Shaw, marketing engineer for B&H King Mold sent me, CPU and digital editor Robert Cravotta and embedded systems guru editor Warren Webb an email about her company’s mold-making operation in Shenzhen City. I thought I would put it out there, if only because Melissa seems to understand what we editors like, as opposed to many PR professionals. First off the email was plain-text ASCII. That is why it did not get sucked into either of EDN’s two spam programs, which unlike Spam-assassin, does not just tag the mails, but puts them is some special place where I need a browser and yet another password in order to see what the mail is about. Second, there were no 1-megabyte images attached. I think the whole mail was about 11 kB. Thirds, she gets right to the point, with no fluff— she writes in journalism pyramid style instead of drama school build-it-up-for-1500-words-before getting-to-the-point style. I will reproduce the email here for your enjoyment, leaving out all the [sic] since it would be too hard to read:

Dear Sir/Madam,

How are you today?
I’m Melissa who work in King Mold Limited, which is located in Shenzhen City Guangdong province of China.

We are middle size of mold maker company and about 100 machines in house. We made about 500 molds last year and 90% molds were exported to Europe, North American and other oversea areas. We are able to make small and simple molds, big and complex molds, and also we have made some insert molds, overmolds, double shots molds, gas assistant molds, unscrewing molds, hot runner molds and complex molds with many sliders drived by hydraulic cylinder.

Especially, our company had started to make IMD(In Mold Decoration) molds and moldings since last year. In this area, you can’t find little factories can do this work in China now, and the prices are competitive to your local suppliers. If you want to know more information about IMD, please contact me anytime you want, I will forward you some pictures of the parts what we had made. For more information, please link to our website http://www.king-mold.com

Thank you for your time in advance. Your prompt attention will be highly appreciated!
Have a nice day!

Best regards,

Melissa Shaw/Marketing Engineer
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Business Development
B&H King Mold Limited
Tel: +86-755-29779915
Fax: +86-755-29779215
Email: melissa.kmold[put the at sign here, she doesn’t need spam]vip.163.com
Skype: melissashaw7
Website: http://www.king-mold.com
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And I love the slightly butchered English that would make senior editor Fran Granville start convulsing. How about: “In this area, you can’t find little factories can do this work in China now…” I think mangled Chinese-English is a lot cuter than mangled Japanese-English, witness all those consumer product manuals and the classic “All your base are belong to us”. Anyway, notice how us engineers prefer to get the raw information as opposed to a lot of flashy flash graphics. If you don’t believe that, look at the Digi-key site. If Melissa would stop using exclamation points she would have the perfect press release, much like David Allen Coe had the perfect country-western song. And how about that Skype address? Too cool.