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Is the FPGA industry cannibalizing itself?

October 10, 2007

Hi folks, I just filed a feature on the low cost FPGA offerings from the various FPGA vendors, and I’m pretty happy with the article. The article focuses on how the low cost FPGA space is turning into the new battleground for FPGA vendors. Don’t know if you know this or not but Bryan Lewis over at research firm Gartner predicts that FPGA industry revenue will actually dip 1.9% in 2007. I cover FPGAs but I don’t cover the FPGA industry per se (don’t closely track earnings) so this info was a bit surprising.

It turns out that that the FPGA industry is experiencing a bit of its own karma. What, you say? Remember how forever the FPGA guys have been bragging about how they are taking sockets, share and thus revenue away from the ASIC guys. Well it turns out that the small guys in the FPGA space have put so much advanced functionality in low cost FPGAs (and the big guys are too), they are starting to take sockets normally filled by more expensive high end FPGAs, which previously had displaced ASICs. (I can faintly hear Wilf Corrigan laughing…nah, that must be the wind).

Lewis says this dip in 2007 isn’t entirely due to FPGA cannibalism.

He says that in 2007, the  FPGA industry is experiencing “the perfect storm”— inventory issues, customer consolidation as well as pricing issues.

On a positive note, he predicts the industry will come roaring back in 2008 and experience 14.4% revenue growth to reach $4. 091B in 2008 over $3.575B in 2007. Lewis hasn’t released his report for 2008 but it will be interesting to see what exactly is going to change to drive it up 14.4%. Keep this in mind, the little vendors are doing damage and they haven’t even released the 65nm versions of their low cost chips yet.

At any rate, my feature will go into a lot more detail about what’s what in the low cost FPGA segment and I’m going to include an online spec sheet covering the various low cost FPGA offerings from vendors like Actel, Altera, Lattice and Xilinx. You can imagine it isn’t an easy task to get these guys to convert their various logic structures to plain old ASIC gates…it’s like getting a straight answer out of a law student.

The article will appear in the November 8 issue of EDN. I hope you find it interesting and useful.

Posted by Michael Santarini on October 10, 2007 | Comments (2)

November 11, 2007
In response to: Is the FPGA industry cannibalizing itself?
Sambit commented:

Read the article in EDN. As always- it was very well researched.The revenue dip of 1.9% though looks small,but is actually going to be huge [ approx.- $700 M] . But volumes will definetely increase too and over a short period of time- the overall revenue is bound to increase.i can relate this to what is happening in field. consumer asking for bigger and better goods at cheaper rates [ mobiles etc], this makes the manufacturers- asking for cheaper devices and finnaly all the device manufacturers have to yield to price pressure. More FPGA becomes- a mainstream product that is being used in different products- the trend of decreasing price will increase.


October 11, 2007
In response to: Is the FPGA industry cannibalizing itself?
Lou Covey commented:

Actually, I'm a little surprised at how small the dip is. The low-end FPGA market is extremely competitive and there are a lot of players. The customers are starting to realize that a lot of functionality can be squeezed into a smaller FPGA than conventional wisdom (usually from the ASIC industry) has said. The more CW on FPGAs is broken, the more likely customers are going to buy FPGAs over ASIC designs. I can see were Bryan's predictions would be reasonable as the shake out in the low end providers reaches a climax. What is really going to drive growth is as more customers realize that an off-the-shelf processor accelerated with a small FPGA can exceed performance and price of a multi-core design...and get it to market in weeks, rather than years.

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