Wall Street and EDA: Radios for Christmas?

Hi folks, there’s interesting video interview on the street.com, in which Cadence CEO Mike Fister is being interviewed about the state of the semiconductor business. Big cheers to Cadence’s PR for setting up the spot. But the interview somewhat illustrates a sad truth: EDA still tends to be a bit too esoteric for the general business press.

You’ll note that in this interview, no one really defines EDA or what it is—the broadcaster refers to Cadence as a semiconductor supplier??? What does that mean? If you are semiconductor-tech savvy and especially if you are EDA savvy, you probably can follow what’s going on in the interview (though a times it seems somewhat a conversation in the boiler room of the Tower of Babel), but I have to wonder if the Mom and Pa investor, or even the financial folks who don’t cover EDA directly, can follow what’s said in the clip? I wonder what impressions viewers came away with? What about the broadcaster? "Green is great!" Is it me or does the broadcaster look a bit bewildered at the end: What is analog/mixed signal? Radios for Christmas?