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Tuesday Funday: A Revisit Of Recent-Past PR Lunacy

March 2, 2010

Last Friday, I gave you a glimpse into my daily professional life by showcasing the wonderfully cynical work of a contract journalist named Steve O’Hear. I’d initially thought it was the verbatim transcript of his prior conversation with a PR peon, but further research reveals that he drafted the script (although, as movies sometimes claim, it was ‘based on a true story‘). Nonetheless, it was deliciously true to life, so my confusion is perhaps understandable.

True to life, too, is O’Hear’s follow-up clip:

This one’s more obviously based on an artificial screenplay, but it discusses an equally common issue I encounter, wherein a company holds most media outlets to an embargo date and time on news writeups but ‘looks the other way’ when a key online or print venue runs with the coverage early. Is it any wonder, ethics aside, that some journalists and ‘journalists’ ignore companies’ embargo demands?

Posted by Brian Dipert on March 2, 2010 | Comments (1)

March 3, 2010
In response to: Tuesday Funday: A Revisit Of Recent-Past PR Lunacy
Andy T commented:

LOL - Fair is fair, Brian, and fairness is how modern day MBAs run companies. Since they're keen on spilling the beans by USDA-certified No 1 Prime Cut editors, I suggest you go ahead and spill some from them. You're a renowned editorial pillar of the engineering community (we even know you "drive" a Volvo) - they'll be pleased with your "taking a leak" on their information, from the sounds of it..... OK - seriously - the main reason for embargoes used to be to line everyone up, waitng for the moment the starting gate to busts open in sync (or ever so slightly afterwards) with when the PR hit the wire, as a lot of pubs have some serious lead times before going to print. For the embargo-busting, fovorites-playing, fame-seeking, stock-option-driven, kids with little to no marketing experience(or ethics), "print" is a process of writing something on an editor's computer (usually plagiarized from the press release, a media kit, and from some furious Googling at 11pm on the night of the issue deadline), and then having some black wet stuff put down onto a mashed up tree, then carried by some well paid guy in a bag to the reader.

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