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GPS: A Windows CE Wedge?

March 28, 2008

Speaking of GPS…and of Leibson’s Law…I rarely do a double-take at an interviewee’s response, I must confess, but my breakfast meeting with RMI at CES in early January was a welcome exception (I do enjoy being surprised, after all!). The company was in the midst of telling me about its blossoming success in the portable electronics space (multimedia players, etc), when I asked it what operating system the majority of its customers were running on their designs.

I expected to hear cost-effective Linux, but what I got back was not-free Windows CE. RMI explained that while my Linux guess would have been the right answer just one year before, GPS was quickly becoming a check-box feature for a diversity of mobile CE widgets, and Microsoft had garnered the lion’s share of industry partners’ (maps, applications, hardware peripherals, etc) GPS support. RMI wasn’t sure (or perhaps just played dumb, not wanting to harm its relationship with Redmond) of the root cause(s) of GPS vendors’ Windows CE nods. Off the top of my head, reasons might include:

  • Technical limitations of Linux (doubtful)
  • Business relationships that Microsoft has cultivated, which explicitly require giving Linux the cold shoulder (more likely), and
  • GPS vendors’ (reminiscent of graphics vendors’) unwillingness to expose their proprietary accomplishments to open-source scrutiny, cloning and cracking (ditto)

I’m really curious to find out what’s going on here; if anyone out there has insights they’d be willing to share either privately or (preferably, so that your fellow Brainers can also benefit) publicly, I welcome your comments.

The bottom line? Sorry, Steve, it looks like you’re stuck with Microsoft. ;-)

Posted by Brian Dipert on March 28, 2008 | Comments (3)

March 31, 2008
In response to: GPS: A Windows CE Wedge?
Larry M commented:

Perhaps it's simpler than we think. Perhaps it's merely that a $3.00 Windows Mobile license is cheaper than the cost of the extra memory it takes to hold and run Linux, compared to Windows Mobile. As a datapoint, consider that Linksys switched the WRT54G router from Linux to Wind River, halving the amount of required memory. This apparently more than covered the cost of Wind River royalty payments.


March 30, 2008
In response to: GPS: A Windows CE Wedge?
Vadim commented:

Dear TW: You are confusing the concept of linux and that of the open-source movement in general. Linus was simply interested in executing an academic exersize and learning about the 386 architecture when he wrote the initial offering of linux. His discussions with Dr. Tanenbaum on the initial architecture of the linux kernel are still out there, archived and available. The "communist ideology" you (mistakenly) refer to was created by none other than Richard Stallman - MIT grad, and very much an American. He created "copyleft" and the GNU license, which adopted linux. Linus really had nothing to do with that, in fact he currently works in a very much for-profit software corporation.


March 29, 2008
In response to: GPS: A Windows CE Wedge?
Jim commented:

I don''t work at Microsoft, but I do pay attention to what is going on. You are talking about the consumer marketplace and unless you have not been paying attention - CE based products are coming from companies that previously used Linux and/or proprietary platforms. Maybe the fact that that the CE license costs $3.00 per unit coupled with the other support issues I mentioned might have something to do with it. If you are interested in time to market that is.

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