Subscribe to EDN

An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest

December 17, 2008

AMD, a company which (along with its competitors) I’ve criticized in the past for conducting intros that were heavy on hype and light on significance ("lots of sizzle, little steak", as the saying goes) notably shifted gears on Monday when it rolled out the Athlon X2 7750 Black Edition and Athlon X2 7550 dual-core CPUs. The company was so quiet that it didn’t even generate a press release to commemorate the occasion; see for yourself. At first, I was baffled, because although the products’ names imply an extension of the longstanding K8 microarchitecture, they’re actually the company’s first dual-core products derived from the K10 ‘family tree’ that previously spawned Barcelona (i.e. the quad-core Opteron) and the triple- and quad-core Phenom. But once I dug into the details, the likely reason for AMD’s reticence become more clear.

The 2.7 GHz Athlon X2 7750 Black Edition, complete with an eyebrow-raising $79 1,000-unit price tag, is the only chip of the two that will be sold directly to consumers; as its name implies, it has an ‘unlocked’ core clock that’s amenable to overclocking and other technical shenanigans. The OEM-only Athlon X2 7550 (with unpublished pricing) runs at 2.5 GHz. Both chips offer 2 MBytes of L3 cache, the same memory allocation as their triple- and quad-core Phenom siblings, which was my first clue that these weren’t dedicated dual-core IC designs (which AMD’s original ‘Kuma’ roadmaps had suggested would be the case). And, as it turns out, their 283mm2 die sizes are identical to 65 nm Phenom CPUs…these chips are in actuality quad-core Phenoms with two on-die CPU cores disabled.

I was admittedly flabbergasted when AMD rolled out its single-core-disabled Phenom products, after considering the amount of silicon the company was leaving unused (therefore non-revenue-generating), and thereby interpreting how poor the company’s 65 nm fully-functional die yields must be. Now I frankly don’t know what to think. Take a look at a Phenom die shot and you’ll see just how much area each core and its corresponding L1 and L2 cache allocation takes up:

Eyeballing this image, I’m guessing AMD’s wasting at least 33% of each dual-core CPU’s surface area. Have 65 nm yields plummeted even further? Does AMD have so much unsold 65 nm product in inventory that it’s doing a fire sale to clear out the warehouse? Or have the company’s aging K8-based dual-core products just become so uncompetitive that AMD was forced to make this desperation move? Regardless, as I said just last week, 45 nm-based Phenom II can’t come soon enough…and the company had better hope that this particular lithography and products based on it are much more robust than their troubled predecessors.

AMD’s troubles don’t exist in a competitive vacuum, of course, there’s Intel’s imposing Nehalem microarchitecture to consider. The first products derived from the Nehalem foundation are Intel’s Core i7 chips, whose naming is among the most bizarre the company’s marketeers have ever come up with (to the limits of my admittedly imperfect memory). Intel’s PR folks assure me that ‘all will be clear’ when future Nehalem variants also appear, but in advance I think I may have already cracked the code. Core i7 chips have:

  • Four CPU cores, and
  • Three onboard memory controllers

4+3=7, i.e. ‘Core i7′. It’s feasible to expect that future, lower-priced Nehalem spins will make silicon-slimming (got that, AMD?) allocation reductions of one or both resources.

What, if anything, do you think ‘Core i7′ means, readers?

Posted by Brian Dipert on December 17, 2008 | Comments (7)

December 18, 2008
In response to: An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest
Deron Freed commented:

at $79 per CPU, this is give Pentium and Core 2 duo a good run for their money. America likes underdog. GO AMD.


December 18, 2008
In response to: An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest
Zilda commented:

All this makes me wonder about AMD's long term survivability - I came across this and thought it was an interesting question. Would be interested in others' thoughts home.inklingmarkets.com/stocks/54066/trades/new


December 17, 2008
In response to: An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest
AMDude commented:

Gees, do ya think? How remedial. Creating 4 core processors to sell as 4 core processors. Of course they want to sell them as X4s! But if their NOT fully functioning X4s, should they be tossed? Of course not. Here''s another news flash for ya, the K8 X2 hasn''t been competitive since Intel introduced the Core2s to the desktop! AMD has been trailing for about 2 yrs now. But now the K10 and K10.5 architecture is coming along and they''re doing the same thing they did with K8... any X4s with disfunctional cores are downgraded to X3s or now, X2s and sold for what they will bring. FORCED to sell the K10 X4s as X2s? Come on man, that''s a stretch! Why not just deeply discounted X4s? Oh yeah, that''s what they''re doing already. How about some more intuitively obvious info for you. AMD has never had serious manufacturing problem with their mature processes. The only manufacturing problems they had is lack of capacity and lack of funding. Whether or not they have helped that with their recent endeavors remains to be seen. Their yields have traditionally been extremely good as their processes mature. Far better than the other guys in some instances. Your assumption that selling defective X4s as X2s denotes yield problems is based on nothing more than that..... an assumption.


December 17, 2008
In response to: An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest
DM commented:

Brian, you need to know relative part volumes to deduce manufacturing problems. With a simplistic yield analysis, if the 4-core chip has 80% yield (good), there will be 16% 3-core chips and 3% 2-core chips. At high enough volumes, these are worth selling.


December 17, 2008
In response to: An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest
Brian Dipert commented:

Dear AMDude, you stated the intuitively obvious. So let me toss this seemingly intuitively obvious hint back at you, since you apparently need the info; AMD would much prefer to sell those chips as fully-functional four-core die, considering that it incurs package, test, inventory and distribution costs regardless of whether they turn into two-, three- or four-core products (with incrementally higher corresponding two-, three- or four-core price tags). As I said before, the company's apparently got serious 65nm manufacturing problems, or a glut of 65 nm products sitting in warehouse and in-line in fab, or is no longer competitive with dual-core K8 so has been forced to sell quad-core K10 as dual-core K10...or some combination thereof.


December 17, 2008
In response to: An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest
AMDude commented:

Jack - They sell X4, X3 and X2. All using the same die. Haven't seen any hint of an X1, hey gotta get sand paper somewhere! Phil - Thanks for the compliment....NOT. Anyway, I wouldn't even have bothered to post except Brian's Brain obviously needed the info. Didn't figure anyone else did.


December 17, 2008
In response to: An x86 Wednesday: AMD's 65nm Distress And An Intel Naming Contest
Brian Dipert commented:

Dear blank, The Athlon 64 X2 6400+ die size was 219mm2 at introduction. It was initially fabricated on a 90 nm lithography (although it may have transitioned to 65 nm by now, which would make its die size even SMALLER). And it is NOT a K10 microarchitecture-derived product. Who's the idiot?

POST A COMMENT
Display Name
captcha

Before submitting this form, please type the characters displayed above. Note the letters are case sensitive:

Advertisement
Advertisement
Advertisement
About EDN   |   Site Map   |   Contact Us   |   Subscription   |   RSS
© 2012 UBM Electronics. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy

Please visit these other UBM Canon sites

UBM Canon | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Appliance Magazine | Plastics Today | Powder Bulk Solids | Canon Trade Shows