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EDA startups: seven million to takeoff

April 9, 2009

GraphA startup EDA company needs about $7M in bookings to become self-sustaining and not require another round of external funding. Curiously, it doesn’t seem to depend all that much on the product provided there is really a market out there, which, of course is by no means a given. And more funding can always be an accelerator to growth even if slow growth would have been possible without it.

The R&D team should be about 10 people. It will be less in the early days but it shouldn’t really be more unless the company truly must develop a range of products in parallel. With more than 10 people, engineering will be off developing a range of products even if that isn’t the plan!

With a CEO and another “person” in the form of an accountant, an office manager, a little marketing (they may be one person or more likely a few people part-time) that makes a total of 12-13 people, which is a fixed cost of around $2.5-3M per year. A single sales team is around $800K-1M per year as we saw earlier. With that headcount in place it takes about $3.5-4M to break even.

But a sales team only brings in $2M so $3.5M is more than one sales team can bring in so we need a second, at another $800K-1M pushing the breakeven up to $4.5M. This is just about doable but more likely a third sales team will be required, pushing revenue to $6M and expenses to $5.5M. Add in some inefficiencies in training salespeople, filling the funnel and the rule of thumb is that you need to get to about $7M to become cash-flow netural and the company start to be able to fund its own growth, albeit slowly.

But breakeven isn’t the end goal, being profitable enough to have options is. Then we can be acquired, or continue to grow the business or even just pay our shareholders nicely out of the profits. This means getting the business up to about $10-11M, which means about 5 sales teams. The 5 sales teams will cost about $4-5M, leaving $6M. That will pay the $3M original (non-sales) fixed cost with $1M for some additions to the corporate team: a marketing person, maybe some non-bag-carrying sales management, and after a couple of years somebody might want a pay raise. That leaves $2M to either take as profit or use to fund further growth, start a second product and so on.

All of this makes one big assumption. That the product is really ready at the point that the channel expenses are ramped up. It assumes that each salesperson rapidly makes it to the $2M per sales team level. This is where companies die though. If the sales teams are added too early then they will burn all the cash. If the product is not ready for the mainstream then the sales guys will not make it to the $2M level and burn all the cash. But if everything is in place then the company can get to $10M rapidly. The first year I was at Ambit we did $840K in revenue; the second year, $10.4M.

This is the point at which a company is very attractive for acquisition. It has traction in the market ($10M in sales and growing), the technology is proven (people are using lots of it; look, $10M in sales), the acquisition price hasn’t got too expensive yet (only $10M in sales), it is probably the market leader in its niche ($10M in sales and growing). Of  course if the company continues to grow it will typically take in more investment at this point in order to grow even faster. Value of a software company is some multiple of forward earnings, and the greater the growth the greater the multiple.

Posted by Paul McLellan on April 9, 2009 | Comments (6)

April 13, 2009
In response to: EDA startups: seven million to takeoff
EDArascal commented:

EDA startups that matter: consider Apache, Atoptech, and Berkeley Design Automation. All of them are well run, generating cash, and have sold more than the proverbial 'one copy to everyone.' Some of them are daring to be radical in radical times (Atoptech business model, Berkeley Design's Nano). Probably most important, these are the companies that the big guys wish were not around. EDAGuy, I wonder in which company you are that you 'never, ever hear anything about EDA startups..." Yikes. For the record, I am not in an EDA startup.


April 10, 2009
In response to: EDA startups: seven million to takeoff
edasemiguy commented:

Having worked Cadence and Synopsys, analog has always been a hot spot for EDA startups to innovate and automate parts of the flow that were missing and we weren''t focused on. Neolinear, Sandwork, Sabio were all acquired. Ciranova, Solido, Berkeley, Gemini now. Gary Smith called it the year for Analog.


April 9, 2009
In response to: EDA startups: seven million to takeoff
someone speshul commented:

Atoptech is another startup I would look out for


April 9, 2009
In response to: EDA startups: seven million to takeoff
Hardtruth commented:

The root cause of this broken paradigm is the decline of the role of the Valley as the starter motor and engine in the eco system. EDAGuy has the symptomatic effects spot on - Ambit was successful because it achieved critical mass in the vibrant Bay Area/US/early adopter market. It was nowhere in Japan/Asia and noise level in Europe yet it achieved a model exit. The engine has gone so where do the start-ups go for those $$ that Paul speaks of in his piece? Exactly. The Valley is diminshed, the rest of the US market now largely behaves as conservatively and slowly as Europe where ipso facto it is unlikely to happen too and Japan is and always will be a lagging adopter. One prospect is for EDA start-ups to drive their early strategy through service engagements where they can sell and position successfully against compelling need with a differentiated offering and in the process secure those crucial $$ which can be re-invested in R&D/productization. Don''t ignore it the services market is much larger than EDA despite the paltry view that the EDA consortium shows. Joe Costello for all his critics had that vision absolutely understood.


April 9, 2009
In response to: EDA startups: seven million to takeoff
EDA Watcher commented:

Over $7M in revenue? Apache, Atrenta, Denali, Jasper, and probably a few more. The first 3 made that level quite a while ago. The sad things is how huge the list is of companies that went beyond twice that, $14M+ in funding. Given that the current acquisition multiples are 2x to 3x annual revenue, it would seem to make it difficult for those investors to get their money back (and for the employees to make anything off their stock options).


April 9, 2009
In response to: EDA startups: seven million to takeoff
EDAGuy commented:

So could you point us to some examples of today's promising, up-and-coming EDA startups? The Ambit example is illustrative, but also more than a decade old at this point. Around the turn of the century, I worked at a couple of promising EDA startups that had real solutions that solved real, hard problems, and then watched both collapse because large customers didn't want to buy from a small company. I now work in the verification division of a large EDA company, and I'll tell you that we never, ever, hear anything about EDA startups. As far as we're concerned, they don't exist. No startup challenges us in even the smallest way, and in the 3+ years I've been here, no one has left our division to go work for one. My combined experiences lead me to believe that EDA startups don't matter anymore. If you can prove me wrong, please do: I much preferred working at small companies!

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