Laid Off: Transitioning to Job-Search Mode
I was laid off last Friday, so I went into a different sort of working mode. As a result, this blog will also take on a different sort of look as I mount a job search. I’ve debated whether or not to let this situation seep into my EDN blog and decided that I should. Perhaps some of the information may help some of you in the future, although I hope you never have the need.
As part of my duties as a Technology Evangelist and Strategic Marketing Manager, I’ve been studying direct-marketing techniques from some real masters for the past two years and I think the Internet has made direct marketing very important in the early part of the 21st century. The concept of direct marketing rose to importance at the start of the last century when its foundations were first developed. Finding a job is nothing more than direct marketing of yourself. You are the product and you need to get your offer in front of as many qualified prospects as possible as quickly as possible. In conventional direct product marketing, you purchase, develop, and nurture mailing lists that consist of people who are enthusiasts in your target market or people who are likely to need what you have. When you are the product, you use your network of contacts that you develop and nurture over your entire career.
My first step was to change my public persona on the Web. I altered the short paragraph that appears at the top of this blog and I altered my LinkedIn profile. My current position became a previous position and I changed my status to “Steve Leibson is now open to new challenges and opportunities.” Everyone on my contact list will therefore get an email about that status change, which was the fastest way I know of to let all of the people in my network know about the change. I’ve already heard from one of my friends based on that change to my LinkedIn profile. Social networking in action.
I also altered my LinkedIn avatar. I had been using a cool shot of a Ford Edsel that I photographed in the Pearsonville wrecking yard during a weekend class in night photography. (I blogged that.) That Edsel photo might have been cool for a Technology Evangelist (1950’s technology is always cool) but I think it’s too glib for the serious business of looking for employment. I decided to return to a more conventional mug shot. That change will also trigger an email to my network.
Then I compiled a list of the people most likely to know of a position that might fit me and I directly emailed them. I’ve heard back from several of them over the weekend.
And so we come to this blog entry. My EDN blog “Leibson’s Law” is an extension of my brain. You get to see, in nearly real time, what interests me and often what I’m doing. I’ve written up my various trips to conferences and my small design projects. I’ve described my participation on panels at industry events like DAC, the Electronic Design Processes Workshop, MPSOC, and various SOC and EDA conferences. Now, I’m adding my job search to the list of possible blog topics. In the end, it seems like a logical extension to me.
I’ll keep you informed.
Take care.
Steve Leibson
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