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Laid Off: Transitioning to Job-Search Mode

April 27, 2009

I was laid off last Friday, so I went into a different sort of working mode. As a result, this blog will also take on a different sort of look as I mount a job search. I’ve debated whether or not to let this situation seep into my EDN blog and decided that I should. Perhaps some of the information may help some of you in the future, although I hope you never have the need.

As part of my duties as a Technology Evangelist and Strategic Marketing Manager, I’ve been studying direct-marketing techniques from some real masters for the past two years and I think the Internet has made direct marketing very important in the early part of the 21st century. The concept of direct marketing rose to importance at the start of the last century when its foundations were first developed. Finding a job is nothing more than direct marketing of yourself. You are the product and you need to get your offer in front of as many qualified prospects as possible as quickly as possible. In conventional direct product marketing, you purchase, develop, and nurture mailing lists that consist of people who are enthusiasts in your target market or people who are likely to need what you have. When you are the product, you use your network of contacts that you develop and nurture over your entire career.

My first step was to change my public persona on the Web. I altered the short paragraph that appears at the top of this blog and I altered my LinkedIn profile. My current position became a previous position and I changed my status to “Steve Leibson is now open to new challenges and opportunities.” Everyone on my contact list will therefore get an email about that status change, which was the fastest way I know of to let all of the people in my network know about the change. I’ve already heard from one of my friends based on that change to my LinkedIn profile. Social networking in action.

I also altered my LinkedIn avatar. I had been using a cool shot of a Ford Edsel that I photographed in the Pearsonville wrecking yard during a weekend class in night photography. (I blogged that.) That Edsel photo might have been cool for a Technology Evangelist (1950’s technology is always cool) but I think it’s too glib for the serious business of looking for employment. I decided to return to a more conventional mug shot. That change will also trigger an email to my network.

Then I compiled a list of the people most likely to know of a position that might fit me and I directly emailed them. I’ve heard back from several of them over the weekend.

And so we come to this blog entry. My EDN blog “Leibson’s Law” is an extension of my brain. You get to see, in nearly real time, what interests me and often what I’m doing. I’ve written up my various trips to conferences and my small design projects. I’ve described my participation on panels at industry events like DAC, the Electronic Design Processes Workshop, MPSOC, and various SOC and EDA conferences. Now, I’m adding my job search to the list of possible blog topics. In the end, it seems like a logical extension to me.

I’ll keep you informed.

Take care.

Steve Leibson

 

Posted by Steve Leibson on April 27, 2009 | Comments (6)

April 16, 2010
In response to: Laid Off: Transitioning to Job-Search Mode
Buy Cialis commented:

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April 30, 2009
In response to: Laid Off: Transitioning to Job-Search Mode
Steve Leibson commented:

Thanks for the vote of confidence Joe, I appreciate it.


April 30, 2009
In response to: Laid Off: Transitioning to Job-Search Mode
Joe Fowler commented:

Yo, Steve, seems like there's a lot of that "surplusing" going on, especially for we "mature industry veterans." Lotsa luck with the search -- whoever gets you gets one of the best.


April 27, 2009
In response to: Laid Off: Transitioning to Job-Search Mode
Meredith Poor commented:

From 1999 to 2005 I was an IT Contractor, which was golden when there was work. If not, then I had to get a day job. My top-down approach was to estimate the number of PCs in use (currently about 1 billion), the number of servers in use (around 24 million), and the way those servers were used (8 million web-servers, 8 million database servers, and 8 million "other" (file servers, email servers, domain servers, print servers, etc.)). From there, the question was "who is hosting these apps?" and do I want to work for them? ~~~ Invariably I would filter out certain groups of employers that were either a nuisance (anything involving a security clearance, for instance) or financial instability (banks, certain kinds of manufacturing, etc.) or government agencies that didn't like paying private industry rates. Generally what was left was service organizations that performed something 'mission critical'. ~~~ In general, I've had an aversion to 'pothole filling', which means being in a business that doesn't really improve life for it's customers over time. Computer companies are continually coming out with fancier boxes, commodities traders trade in, lets face it, the same thing they were selling 100 years ago. ~~~ One thing keeps popping up no matter where I'm looking: Database Administrators (DBAs) and Server/Network Administrators are a higher life form than software developers. 'Higher life form' means greater demand and a faster hiring cycle. Sometimes it also means more money. If I have a choice between writing code and setting up new users on a server, I'm going to be writing code. ~~~ Another thing that keeps popping up is Microsoft Access. From the top down, the Java/Oracle people are the most highly paid and hardest to find, then ASP .NET (Active Server Pages), then the Visual Studio (C# and Visual Basic .NET) with SQL-Server backend, then the more 'traditional' coding platforms, which at present is the 'classic' ASP, Visual Basic 6, C++, and Microsoft Office VBA (Visual Basic for Applications). 'Microsoft Office' from the programmer perspective is mostly Microsoft Access. Access is one of these things where a lot of people cobble something together, then they get in over their head, and scream for help. A lot of the time they can barely afford anyone to come in to help in any capacity. ~~~ A combination of CraigsList, Dice, and Monster would generally expose certain insights on the state of the market. I was looking for a number of markers: companies hiring a team instead of an individual; companies soliciting directly in comparison to companies hiring through recruiters; the specificity of the role; and companies that responded to candidate on-line resumes compared to companies that solicited resumes to their own websites. ~~~ One product that would get chronic ads was Microsoft Sharepoint. Ads would show up, fade away, show up again, fade, and show up again. These would furthermore oscillate between the direct employer, a recruiting agency, and the direct employer again. ~~~ Other companies were fixated on particular open source products, among them the 'LAMP stack' and Ruby-on-Rails. ROR, in particular, would be big hosting organizations with buildings full of servers, and a particularly narrow set of responsibilities for any particular employee. ~~~ Interviews where I met HR people first usually ended up badly. Whether this was due to the HR people not understanding IT or the IT organization being protocol-sensitive on some axis was never easy to figure out. Such organizations often hired a lot of production line workers or truck drivers, and lumped IT workers along with the people pushing pallets around on dollies. ~~~ One more than one occasion I ran into companies that looked like great places to work, only to be left with the impression that there was an arbiter of taste somewhere in the group that enforced some sort of norm. In one case the company was a start up, but it's owner was an old-line business that had been around for 100 years. ~~~ When a potential employer was simply 'Long established VAR seeks...', I responded with a 'compact resume'. This outlined date ranges, projects, product skills, but didn't name employers or anything more than a thumbnail impression of particular skillsets. Once I had a name and phone number, then I sent a full resume. On at least two occasions the compact resume was enough to trigger phone calls for meetings within 24 hours. In both these cases an offer was made within the duration of the meeting. ~~~ During particularly slow periods I would work on a business plan, under the assumption that I could put together a road show if I was going to have to create the company that would put me to work. There are angels floating around my hometown, but I never got to the point where I needed to see them. ~~~ Something I'd be interested in reading is how an engineer evaluates the overall market for their services. For most of the people I've talked to in IT, looking at the 'big picture' didn't occur to them or they didn't know how to sort it out.


April 27, 2009
In response to: Laid Off: Transitioning to Job-Search Mode
Steve Leibson commented:

Thanks for the vote of support, Paula. Steve.


April 27, 2009
In response to: Laid Off: Transitioning to Job-Search Mode
Paula Jones commented:

I miss you already! You were (and still are) the best!

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