Engineering your brand towards oblivion: The sad story of the HP 3820 inkjet printer
A few years ago, I needed to buy my daughter a printer for her notebook PC. Something simple and easy to care for. I turned to an HP inkjet because I’d already had an HP 932C inkjet printer running for a while and it was a rock. Unfortunately, the printer I selected was a $50 HP 3820. Before I tell you why that’s an unfortunate choice, let me say that I’m a former HP employee (well, that was 27 years ago), I’ve owned several HP inkjet and laser printers, and the 3820 is the only HP printer I’ve felt to be an unfortunate purchase.
That said, the HP 3820 is crap. Its mechanical design is poor and subject to premature failure. The culprits are a pair of overloaded plastic gears that raise and lower a big, clumsy platform called the “service station” that wipes the print-cartridge nozzles and provides ink spittoons during cartridge cleaning. This platform is too heavy for the plastic gears to move and if anything gums up the works (like dried ink), the gears will break and the printer will be rendered inert. This sort of thing happens a lot. Here are some associated links: Amazon reviews Long list of comments on fixing the problem Replacement gears There’s a point to this story and a reason for this blog entry and it’s not to take a swipe at HP. It’s to warn you how easy it is to damage or lose your company’s good reputation through a design error. It only takes one flawed product to leave the impression that your company cuts design corners. Don’t let it happen to you.
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