Guy Kawasaki’s “Top 10 Engineering Lies”

Guy Kawasaki, former Macintosh evangelist and perennial industry thought leader, has published the top 10 engineering lies on his American Express blog. I’m reposting them here so you can see how many are familiar, but go to his blog for the explanations.

1. We’re about to go into final testing.
2. Even my mother can use it.
3. Our beta sites really love the product.
4. We’d save time if we’d just start the whole project over from scratch.
5. This time we got it right.
6. It works on my computer.
7. We have great testers and a great bug-tracking system.
8. I don’t know much about sales or marketing.
9. What I’m doing is scalable.
10. This will take five minutes to fix.