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What AMD is doing right

January 21, 2009

AMD is scheduled to report on its Q4 and full-year 2008 Thursday after market close and I, like many of you, will be listening to what the company has to say very closely.

If you read this blog often, you may be puzzled by this post’s headline. Usually when discussing AMD this blog questions the company’s viability and longevity. For months, this blog called out for AMD to release its business recovery plan to the public while watching the company’s stock sink and revenue declines grow, and with each post grew less and less sure that AMD could recovery from a business standpoint. I’m still not 100% convinced that it can — especially given the current economic environment which has driven AMD’s stock down to the $2 range — but the company did finally release a plan and has been acting on that plan ever since.

Foremost, the company spun out its manufacturing in early October. While many readers have commented in previous blog posts that such a move was foolish and will eventually leave AMD unable to compete, I continue to disagree. Spinning out "The Foundry Company" should supply AMD with much needed cash and will ease its financing concerns considerably. AMD also has considerable partnerships that it can rely on for manufacturing.

As illustrated by its aggressive Shanghai pricing, AMD has additionally kept its chip prices relatively low compared to similar solutions from competitors, a plus for the burgeoning low-cost laptop/netbook category and an even bigger plus as electronics supply chain rumors suggest PC OEMs will be looking more at cost and less at speed/core counts as 2009’s economic battering continues. (See "With Dirk Meyer and Phenom II, AMD keeps on trying" for more.) AMD competitor Intel has reportedly cut prices by nearly half on some of its chips to help buoy sinking demand.

AMD also shuffled its management in July 2008. Hector Ruiz — whose head most stockholders were calling for on a stick by last summer — shifted to executive chairman and Dirk Meyer moved to president and CEO. Meyer, an ex-AMD designer, has a tough road ahead of him, but general semiconductor industry and financial industry sentiment is a lot more friendly — and somewhat more patient — toward his leadership so far than it had been toward Ruiz. These two execs, by the way, just took 20% pay cuts in an effort to reduce company costs.

That executive shift came after AMD announced a whopping $1.2 billion charge for its Q2 2008 and said that as part of a review of its non-core businesses it had decided to divest its handheld and DTV product businesses. The company has done so and in ways that could benefit the overall electronics industry as both companies acquired the businesses with the intention of growing further innovation (and profits) off of established technologies. Truth be told, that’s not always the goal of an acquisition.

AMD sold the DTV group to Broadcom for $141.5 million, gaining cash and allowing it to better focus on its core technologies. Broadcom, in turn, said it plans to build its DTV focus around the AMD technology, which CEO Scott McGregor related confidence in during an EDN interview.

Then, just this week, AMD announced it had sold certain handset and multimedia assets to Qualcomm for about $65 million, again, gaining some cash and allowing better focus on x86. Qualcomm has been licensing much of the just-purchased technology for years and should be able to build off it easily, advancing its own multimedia capabilities and potentially keeping end costs down as it’s no longer paying licensing fees.

Both of these sales also helped AMD trim headcount, and that brings this post to a gray area in AMD’s recovery: its recent swarm of layoffs.  Yes, headcount reductions stink, there’s no question about that, especially when we are seeing good EEs shown the doors at companies like AMD by the thousands each week. But such action does lower costs, and that’s a primary focus for AMD management right now. It’s a double-edged sword that many semiconductor industry companies will face once business recovers: Lay off to lower costs and stay afloat, but once afloat, how do you focus on innovation and regaining profits without the designers you let go?

All in all, I’ve been encouraged by AMD’s business moves in recent months. While I expect Q4 sales to be down substantially, somewhere around 30% sequentially according to Street estimates, tomorrow’s call is the first AMD earnings report I’ve looked forward to in a while.

I’ll be listening for management comments on inventory in the PC supply chain and what products AMD believes have longer supply chains and what still needs inventory work down; how much pressure AMD’s GPUs are facing on crunched consumer spending (Nvidia recently projected sales down 50%);  how the Foundry Company is doing and what benefits have come from that spinout thus far; how AMD’s prices are impacting revenues; and if its break-even level, previously set at $1.5 billion, has been lowered given AMD’s cost-cutting actions.

What do you think? Is AMD recovering? Can it recover in this economic environment? Share your thoughts on the company below.

Posted by Suzanne Deffree on January 21, 2009 | Comments (15)

February 16, 2009
In response to: What AMD is doing right
AMD is outclassed commented:

Sorry but the people that are writing about AMD processors being better than Intel processors have been out of touch with reality or are deliberately lying.


February 7, 2009
In response to: What AMD is doing right
El Cheapo commented:

AMD CPUs and GPUs give best bang for the buck. 45nm Quad-core AMD CPUs are as fast as the fastest Intel. 65nm AMD CPUs are very affordable and perform decently. ATI and NVIDIA are both good graphics with decent price.


February 7, 2009
In response to: What AMD is doing right
PWD commented:

AMD Shanghai and Phenom 2 are very power efficient and fast. Faster than Intel Xeon Harpertown. Wait till you get DDR3 support which will make it go even faster.


January 23, 2009
In response to: What AMD is doing right
Shawn Bever commented:

Mr. Matos, have you benchmarked the Phenom processors against the Core2 Quad with only 2Gb of RAM? Most reviews I''ve read use 2Gb, not 4 or 8Gb, and mostshow AMD losing to Intel. The Phenom II has improved things quite a bit, but supposedly the Core I7 has moved ahead again. What OS are you using? I wonder if the performance really does improve with 8Gb of system RAM.


January 22, 2009
In response to: What AMD is doing right
CWP commented:

The one good bit of news here is that at least it seems like AMD is getting the message consistently through to its rank and file. For several years, people working there have found it a very strange experience. There was poor coordination and communication, and it seemed that although employees were busy, the activity was 'willy-nilly', with no connected strategy and purpose behind it. Maybe it took a downturn of this magnitude for AMD to wake up and organize its forces. The deeper this goes, the more aligned things seem to be getting within. If they can stay afloat (and my bet is that they will), they will come out of this in much better shape than their rivals. Of course, this also assumes that they can keep innovation at the forefront - and that they use a VERY sharp knife for the cuts going forward.


January 22, 2009
In response to: What AMD is doing right
Florin commented:

If it is true what you say about AMD it looks very bad. If the Ceo''s are taking all the resources for them that is very sad. If Amd falls Intel will have no competitor and that is the worst case scenario. Its not about the job cuts, its about having only one company that supplies processors for computers. If only one company supplies these type of products to the hole world, the prices will rise and also the quality of the products will be poor. Than we would have to pray that Infineon will develop its processors and make a quadcore to match Intel products. They will have to jump from tricore to quadcore. Hope it does not happen.


January 22, 2009
In response to: What AMD is doing right
Remember When AMD Was A Great Company commented:

What is wrong with AMD's board and why are they so complacent? Why can't they do the right thing for the shareholders and quit trying to milk the sinking ship for easy paychecks? They need to clean house and get rid of all the current execs at AMD. AMD is turning into an inverted pyramid with too much weight at the top and not enough execution (of course it's hard to execute when you don't have any people to execute with). About that 20% pay cut. I think it goes a little more like this..."Hey there Bob, why don't we just pay ourselves for too much for as long as possible, even when the company is doing poorly. We could even claim to cut our pay by 20% then restructure how our bonuses are calculated to some kind of metrics so that even if the company loses money and is doing horribly we still get find a way to make more than that 20% on the back end." "Ha ha, that's great. We could trick them all. Stupid plebs. Why that's a great idea D-Man. Get money, get paid."


January 21, 2009
In response to: What AMD is doing right
John Matos commented:

I'm a Custom Systems Builder, Microsoft Small Business Specialist and an AMD Solutions Provider. I sell strictly AMD, mainly because of the extremely poor design of the Intel Core 2 Quad ( 2 Dual-Cores in Parallel) design. Compared to AMD's True Quad design it is about a year behind in technlogy. When I heard the VP of Intel at a seminar I attended last year say he was sorry and that he would never let the company fall behind in sales to AMD as it had done, you could have heard a pin drop! I've compared an Intel Quad vs the AMD Phenom- Absolutely no comparison using 8 GB DDR-2 Intel is in trouble. Heaven help Intel if a very large company buys AMD !!


January 21, 2009
In response to: What AMD is doing right
JC commented:

No way in hell that Meyer's base salary is $779M. Where did MS get this?


January 21, 2009
In response to: What AMD is doing right
phileasfogg commented:

If MS is an "ex CEO" as he says, then the following is true: >> this ex_CEO cannot spell >> this ex_CEO doesn't know math. He confuses thousands with millions >> this ex_CEO is also an AOL user because he forgets posting etiquette and lapses into all-capitals when he feels like yelling


January 21, 2009
In response to: What AMD is doing right
TN commented:

"Ruiz getting 4899,000,000 and Meyer's will be $779,000,000." When you read this, Do you believe in those numbers then MS is BS!


January 21, 2009
In response to: What AMD is doing right
Confused commented:

I didn't realize Hector Ruiz made $4.8 Billion dollars a year. And Meyer's not doing too shabby at $779 Million. No wonder AMD has a cash crunch!!


January 21, 2009
In response to: What AMD is doing right
MS commented:

You state you're company uses AMD chips because they are cheaper, and that keeps AMD in business. SELLING PRODUCT CHEAPER CAN ONLY KEEP A CO. IN BUSINESS IF THEIR PRODUCTS ARE PROFITABLE. If AMD loses money on the chips your company buys the cannot stay in business. I had a poster on the wall of our sales office. It said, " XYZ Co. had the lowest prices in the industry and sold them for 5 years. Right up until the day they filed bankruptcy.


January 21, 2009
In response to: What AMD is doing right
Tom W commented:

I don't agree with everything Mrs. Deffre has wrote here, but I do disagree with MS's comment above. My company uses AMD chips because they are cheaper as she says. That helps keep AMD in business like a lit of the other stuff. I hope they do recovery. I like AMD chips.


January 21, 2009
In response to: What AMD is doing right
MS commented:

As a retired corporate CEO I am of the opinion that you know little about successful busines management (operation) 1)selling off divisions may raise but at how much of a loss/ 2) outsourcing maufacturing will cut cash bleeding but it's an act of deparation. Adding a third party to share profits will put AMD in a bad competitive position to Intel. 3)AMD's volume is not enough to support the NYS fab. They are relying on business from other chip companies to make it profitable. DO YOU THINK ANY COMPANY WILL WANT TO DO BUSINESS WITH A FAB PARTIALLY OWNED BY A COMPETITOR AND GIVE THEM THEIR INTELLIGENCE? 4) Did you see the new salaries of Ruiz and Meyer? Ruiz getting 4899,000,000 and Meyer's will be $779,000,000. What a disgrace, at a time when shareholders have lost their shirts ! 5) AMD has beeen hyping about their break even figure for 18 months. Figures have been consistently flawed and untruthful.

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