Sony hasn't changed its stripes
Regular readers will remember by feelings about Sony that I expressed in “The Sony tax,” and my hope that the company was changing for the benefit of the consumer in “Is Sony changing its stripes?.” Whether it’s Memory Sticks that cost far more than CompactFlash or SD Cards, or their insistence on setting their own DVD standards, the company has become obsessed with making an extra buck any way it can. With the upcoming release of the PSP (PlayStation Portable), the company is taking the practice to a new level. Early customers won’t be allowed to buy just the handheld game machine. Instead you must buy a bundle that includes a minimum of three games and an accessory of your choice.
My teenage son has saved money from birthdays and Holidays, and has been eagerly awaiting the PSP. Last weekend, the local Game Crazy store began taking preorders. But when we went to put a deposit on the machine, we were told about the bundle purchase requirement. The game machine, along with headphones, battery, AC adaptor and other accessories, costs $250. But to preorder and assure that we could buy the device on the March 24 North American release date, we’d also have to commit to at least an additional $150 in purchases. We’d have to buy three games at $39 to $49. Accessories start at $30, but go up to $150. For example a $129 1-Gbyte Memory Stick would qualify. So the actual price could go to more than $500.
I was convinced that Game Crazy was simply trying to boost their own profits with the bundle strategy, but the clerks assured us that it was a Sony-managed scheme. I haven’t been able to verify that Sony is mandating the bundle sales. Their recent PSP press releases don’t mention the bundle. But all sources that I’ve found accepting preorders are telling the same story. For example, online sources such as EB Games and GameStop are also requiring a bundle purchase.
I guess Sony decided it didn’t want to wait to make profits on the PSP. Generally game console and handheld makers loose money on each product that they sell early on. But the deal becomes profitable when the consumer buys their third or fourth game.
Meanwhile I’ve got an uncomfortable situation at home. My son saved his money and should be able to buy what he wants. I’m trying to convince him that he shouldn’t cave into this program just to get a unit on opening day. I’m hoping the bundle boondoggle backfires, and Sony’s left holding a chunk of the 1 million units that they promise by the end of March in inventory. I’d like to make it a buyers market.
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