APEC is this week: What’s new and innovative in the power IC and supply world

APEC is this week in Palm Springs. Some of my favorite topics will be: Everything that’s new in the PMBus world (2010 seems to be the break-out year), any new announcements about GaN, the Power Supply on Chip (PwrSOC) session on Thursday morning, the LED lighting tracks (one of which is opposite the PwrSoc Roadmap presentation on Wednesday afternoon, rats) and… on and on.  It looks like an outstanding conference this year.

If you’re planning on being there this Wednesday night, consider attending the Rap sessions. I’ll be participating in the one on Social Media: Tech Tool or Tinker Toy? Here’s the write-up for the session:

“Tweets, blogs, video clips and podcasts are certainly less expensive than print and online advertising, but are they effective at getting the word out about new products? Are design engineers really using these media in their work or simply going to the web for product information and application support? How are engineers in different parts of the world using social media?”

Hope to see you there.