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Boeing postpones test flights again: how's your tape-out looking?

October 7, 2009

Boeing–giant aircraft manufacturer, equally giant but much lower-profile defense contractor, and one-time paragon of complex project management–has hit the newspapers twice in recent weeks in the worst possible way. The company has announced that it is taking financial charges because its two premier commercial projects—the 787 Dreamliner and the 747-8 cargo version—are both delayed, again. Neither will meet its most recent schedule for first test flight. This is a direct concern for suppliers providing electronics into those programs, of course. But it is also a cautionary tale for any chip design team engaged in a complex project.

The sadness of it all is the irony that this should happen to Boeing. In the late 1960s, Boeing pretty much astonished the aircraft industry by creating arguably the world’s most complex jetliner to date—the initial 747—on a tight schedule and at enormous risk. The company bet essentially its net worth on the 747 project, on a schedule so tight that the first planes for delivery were on the running production line right behind the plane for flight testing and FAA certification. If something had gone seriously wrong, the company might have had to rework a year’s worth of deliveries in parallel on the factory floor. But the plan, and the plane, worked. The 747 project became a case study in project management, and forever altered the landscape of the commercial aviation market.

That was the 60s: limited use of computers for simulation, project management, or resource planning, and manual project-management skills learned over decades by engineers trained in the must-do environment of the Second World War, the Cold War, or the Apollo program. This is now: everything from design databases to simulation to project management to interpersonal communications is computerized, often supervised by managers whose proven expertise was in getting an MBA, not getting a project out the door. And this is the era, we are insistently told, of outsourcing.

According to published reports, these changes lie at the heart of Boeing’s problems. To paraphrase one report, the 787 is an entirely modularized design. The modules were outsourced. It was intended that final assembly would comprise simply snapping together functionally completed modules—already carrying the necessary electronic subsystems, cabling, plumbing, and mechanicals–in Boeing’s final-assembly building.

But Boeing found when the modules started arriving that they had somewhere lost control of the module designs. Some things didn’t fit. In some cases module designs exceeded the capabilities of the subcontractors, and so they arrived with subsystems missing. Modules required further assembly after delivery.

Perhaps more disturbing, software simulations of the system-level mechanical behavior of the composite materials of which the modules were constructed turned out never to have been reality-tested at a full-system level. There is a tragic photo of a complete 787 airframe on the Boeing assembly floor trussed up like an accident-victim in traction, with ropes and weights, attempting to simulate the static loads on the airframe.

By now I’m sure this is beginning to sound relevant to chip design managers. We, too, live in a world of pervasive outsourcing, increasing dependence on simulation at several different—and unlinked—levels of abstraction, and no chance at a reality check until someone assembles the complete system. We too live in the shadow of that possibility that a system-level design error will only become visible when we flatten the design for physical extraction and DRC. Or at silicon debug.

In some ways our problem is more controllable. There are fewer degrees of freedom in even a challenging mixed-signal block than in a physical chunk of a jumbo jet. We have put a lot of investment into tools to manage those degrees of freedom we must accept. And unlike Boeing, no chip design team is the only one in the world doing what it is doing. (Intel R/D people are welcome to dispute this point—you have an argument.) So there is a body of experience, however imperfectly we share it.

Yet the caution is still there. It only takes a tiny bit too much confidence in the tools and abstractions; just a little too much casual dealing with the company, language, and time barriers between the core team and the subcontractors; one step too far down the path of partitioning; to turn a challenging project into a catastrophe. And unlike Boeing, which is limited in its ambition by the realities of mechanical design and the needs of its customers, we are all servants yet of Moore’s Law. To cite Intel once again, in paraphrase this time, only the paranoid are likely to survive.

Posted by Ron Wilson on October 7, 2009 | Comments (15)

November 10, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
CATeng commented:

I agree w/ all my college's above. MBA's make poor psychic's and even worse engineer's. Snap their finger's, make the uninformed decision, look good in front of the boss (he gets a bigger bonus then me so he's important). Thank you American Business (and in part, our politician's not paying attention) for simplifying complex technical 'mumbo-jumbo' into a foreign commodity that, when translated, works about as well as being shot-in-the-foot. Hail to the Quarterly-Report & CEO bonuses. Na(!) to 'expensive' engineering knowledge and craft skill. Hopefully, this sickness will stop, for the sake of our children.


October 22, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
His_wife80 commented:

All I can say is She went where others fear to tread. ,


October 15, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
JohnZ commented:

I'm with kg5q about the silliness that passes for management these days. I workded for a dicision of a company that built industrial gas plants. Management was constantly obsessing about driving down the engineer costs per plant even though engineering was only 10% of the plant cost. In a flash of genuis (sarcasam intended), they brought in some consultants to "modularize" the engineering process. I knew the whole effort was doomed when they started talking about making certain features mandatory options, and other features "optional options". I had to bite my cheeks to keep from howling. Looking around the room, I couldn't find anyone else so amused at the abusrdity of the language. Needless to say the whole thing collapsed in a few months. I transferred out of that group ASAP for fear that maybe there was a brain eating virus about and I would catch it if I stayed.


October 15, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
BobGroh commented:

The availability of out-sourced design and manufacturing does have it's pluses. But it sure has it's downsides! While doing some contract engineering work after my retirement, I chatted with another engineer who was very busy going over and modifying a design from an 'outsourced' electronic design. What a disaster - the design was a joke - obviously designed by poorly trained and inexperienced people (I won't even grace them with the word 'engineer'). As someone else noted, writing a good tight set of specifications and requirements often takes an inordinate amount of time. And is not always successful. A wonderful time to be retired!


October 13, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
ipse commented:

This shows you how much management matters - zilch at best, catastrophic at worst. Also when incentives are oriented only at the top, why would a small guy pull hard ? Maybe for being afraid of layoffs, but those are all so arbitrary that one's own performance is meaningless. Make MBA types manage something real before they get their office space, then you see if they're any good.


October 9, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
20 year EE commented:

Hi all, as an experienced design engineer, I certainly agree with my peers above.. It is easy for management and those given authority to believe things they don't understand.. if they actually had to accomplish something to a fixed standard, they would certainly learn quickly or fail miserably..


October 9, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
A new day commented:

OUtsource the job and you outsource accountability for results. Terminate the 3rd party and 10 more line up right behind them - ready to make a new promise of delivery for a 10% reduction in cost - And they'll likely hire 80% of the same nimrods that missed the original promise date to do so.


October 9, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
KAM commented:

Those who live by the Outsourcing shall die by the Outsourcing. Boeing executive management gutted the company's expertise. They were more concerned with short term profits over long term stability. So, we should all learn from the hard lessons that they are going through. It may be too late for them now, but not for the rest of us.


October 9, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
Been there B4 commented:

. . and by the way Ferrari did it the other way round by de-modularizing when Jean Todt took over and turned disasterous performance to a winning formula.


October 9, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
Been there B4 commented:

I worked as an engineer at a large TV company that tried the modularizing manufacturing route in this same way. It failed because ownership, team work and real-time control went AWOL. It was the beginning of the end and the company no longer exists. I keep my fingers crossed for Boeing, they have a great history and wonderful aircraft . . . till now.


October 9, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
Been there B4 commented:

I worked as an engineer at a large TV company that tried the modularizing manufacturing route in this same way. It failed because ownership, team work and real-time control went AWOL. It was the beginning of the end and the company no longer exists. I keep my fingers crossed for Boeing, they have a great history and wonderful aircraft . . . till now.


October 8, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
kg5q commented:

ahhh.. the finance and operations people strike again. when engineers were running things we built real things that worked on time and under budget. now that finance and operations - PM's run things and have elevated themselves to be more important than the technical staff and engineers this is what you get.. and outsourcing.. the siren song of finance land it sounds so good in the meeting room powerpoint presentations - its gonna be great.. then reality happens and heres what you really get - a cluster$%*^


October 8, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
Medical Device OEM commented:

A real problem in the area of outsourcing is when management concludes that certain tasks must be easy because ?our people do it (design/assemble/test etc) all the time and we never hear of any issues. These tasks must be pretty easy - non-core and can be outsourced!? My company has done just this... and now we are micro managing several foreign companies, including those who they in-turn outsource to and in one case there are three levels of outsourcing. Our Intellectual Property is passed beyond our walls and then some? Desperate management at our end (trying to keep our travel/development costs low, delivery on time, risk on some-one else's shoulders and quality at or above our norm) state: "let them do it, just make sure nothing goes wrong!" Turns out that writing technical contracts, spec's, plans and acceptance protocols are more time consuming that actually doing the job ourselves. And we have to wait until very late in the design stage to get the contractors going as they aren't interested in iterative development stages. Normally we would have unreleased though very effective test systems available for the late prototypes, now we have none and the design engineers must debug and test prior to V&V. All in all this has seen our products being delayed massively. I'm seriously contemplating writing a book on technical outsourcing.


October 8, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
A new day commented:

I expect that at some future point in time (once we REALLY know what is necessary to manage the myriad variables necessary to properly automate the design, testing and manufacturing of a system such as the Dreamliner) we will decide that the challenges we were trying to resolve and manage only created an illusion of being "manageable" with the then available tools - - - but that the illusion exists only as a result of what we didn't know. Those who were around in the early days of electronics simulations and design tools will recall the same kinds of problems Boeing is experiencing.


October 7, 2009
In response to: Boeing postpones test flights again: how's your tape-out looking?
Linn commented:

I was a final assembly supervisor for the first 50 747's at Boeing's Everett, WA, facility from 1968-72. You are absolutely correct in your assessment. The other thing Boeing no longer needs is a full scale mock-up of a new airplane. These were invaluable in determining tubing and cable routing. The other thing you didn't mention was that a 747 had to roll out of the plant every 3 working days, during a time when Boeing was laying off 80% of its people in across-the-board layoffs. Also at that time the US Goverment decided to cancel the SST program. The workers were notified on a Weds, and 20,000 employees had to be off the payroll by Friday. In those days, program slips were unacceptable if management wanted to keep their jobs. Oh how enlightened Boeing management has become!

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