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EDN Innovator Fern Abrams discusses the cons of green measures

June 26, 2008

In my blog post yesterday, I note that I recently interviewed Fern Abrams, IPC’s director of government relations and environmental policy, on the addition of material restrictions to environmental regulations like ROHS and REACH.

The interview, which was more fun than business thanks to Fern’s witty sense of humor, was for EDN’s special “2008 Innovators” issue. Innovators takes over where Electronic Business’ Movers & Shakers left off and explores what this industry’s top minds see the most pressing issues at hand. For Fern, that’s the continued proliferation of substance restrictions in the electronics industry.

Fern (pictured left) made some great points during the interview, my favorite of which concludes our Innovators article, “Substance and style: Restrictions on design materials continue.” She reminds that even through the electronics industry has done tremendous things to change the world, we’re under attack, constantly under criticism for the materials designed into these amazing devices.

Fern’s comments stayed with me for weeks after the interview. And they were still fresh in my mind when I wrote up our “Greenpeace praises Sony Ericsson, criticizes other electronics makers in latest ranking” news story yesterday. Greenpeace, without any government intervention, revised its own standards for e-waste, chemical use, and EOEM responsibility for carbon footprints, and came down on several major industry players in a statement Wednesday that didn’t met the new requirements. Greenpeace isn’t the only group to put EOEMs under the microscope, focusing on the negative.

While there are negatives, like the escalating amount of e-waste dumped each year, there are some great and often overlooked positive impacts the electronics industry has had on the environment. The power community, for example, has steadily increased efficiency, lowering the amount of energy it takes to run the electronics that have become necessary for daily life (this laptop, for instance). And it should be noted that as we removed lead from electronics as required by ROHS, devices became far less reliable, leading to shorter lifecycles, and as such are ending up in landfills much quicker than their predecessors had.

Check out what Fern had to say and what EDN’s other 14 innovators had to say, while you are at it, and share you comments below.

Posted by Suzanne Deffree on June 26, 2008 | Comments (6)

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June 29, 2008
In response to: EDN Innovator Fern Abrams discusses the cons of green measures
M. Simon commented:

If recycling was profitable it wouldn't be a problem. In the mean time the best thing to do is to send old electronics to dumps. We can mine the dumps if the scrap ever becomes profitable.


June 27, 2008
In response to: EDN Innovator Fern Abrams discusses the cons of green measures
J.M. Schroeder commented:

I know the negative always makes better press. But the solution to the e-scrap issue is proper recycling and resultant reuse of the harvested materials again and again. How about some focus on the solution. What I would like to see is an industry focus and press on proper recycling, who is doing it, how it is done, what are the best practices and how to raise the recycling the bar globally. So that all e-scrap recycling around the world keeps all material inputs to the electronic devises in the market to be reused over and over and over again.


June 27, 2008
In response to: EDN Innovator Fern Abrams discusses the cons of green measures
Richard Kubin commented:

Suzanne- while I agree with Fern that further restrictions are likely unnecessary and counter productive, I disagree with your point on what is driving increased e-waste. Granted, the replacement of lead in interconnects can lead to some reliability issues, it is unfair to say say that electronic devices "are far less reliable" than before RoHS leading to dramiic increase in e-waste. In general, product reliability is engineered to meet the market requirements. While there have been some documented cases of lead-free solder joint issues (xbox comes to mind, although inexperience with replacements and required compensating design played a role), the increase in e-waste is driven primarily by consumerism and the rate of technology change (EOEM marketers play a role). I finally got rid of my VHS player during a recent move, not because it didn''t work, but because I don''t have a use for it - I gave it to Goodwill in hopes that someone may have a use for it. I also gave away a perfectly good up-converting DVD player to my son, as my PS3 with blueray is my primary player (which by the way is on most of the time, is RoHS compliant, and so far perfectly reliable). The fact is that it is the average consumers desire for the latest gadgets and newest systems (fed by marketeers) that is driving the e-waste problem. This is further fed by Wall Street and EOEMs shareholders that reward sales volumes and resulting profits. This is poised to explode as the populations of China, India etc. have more disposable income and fall into the same consumerism trends. Unfortunately, I can offer little in the way of solutions other than promote better general understanding of the full lifecycle impacts of products and their use, from raw materials to end-of-life disposition. Better informed buyers can make a difference that Wall Street will notice. While the practices of Greenpeace and other NGOs may be somewhat unsavory at times, they are raising awareness. If they could channel the effort into better collaboration with EOEMs and public institutions to address the more fundamental problems rather than expanding their list of "bad stuff", the electronics industry could avoid dealing with further costly regulations and focus on what they are good at- innovation and healthy competition

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