EDN Innovator Fern Abrams discusses the cons of green measures
In my blog post yesterday, I note that I recently interviewed Fern Abrams, IPC’s director of government relations and environmental policy, on the addition of material restrictions to environmental regulations like ROHS and REACH.
The interview, which was more fun than business thanks to Fern’s witty sense of humor, was for EDN’s special “2008 Innovators” issue. Innovators takes over where Electronic Business’ Movers & Shakers left off and explores what this industry’s top minds see the most pressing issues at hand. For Fern, that’s the continued proliferation of substance restrictions in the electronics industry.
Fern (pictured left) made some great points during the interview, my favorite of which concludes our Innovators article, “Substance and style: Restrictions on design materials continue.” She reminds that even through the electronics industry has done tremendous things to change the world, we’re under attack, constantly under criticism for the materials designed into these amazing devices.
Fern’s comments stayed with me for weeks after the interview. And they were still fresh in my mind when I wrote up our “Greenpeace praises Sony Ericsson, criticizes other electronics makers in latest ranking” news story yesterday. Greenpeace, without any government intervention, revised its own standards for e-waste, chemical use, and EOEM responsibility for carbon footprints, and came down on several major industry players in a statement Wednesday that didn’t met the new requirements. Greenpeace isn’t the only group to put EOEMs under the microscope, focusing on the negative.
While there are negatives, like the escalating amount of e-waste dumped each year, there are some great and often overlooked positive impacts the electronics industry has had on the environment. The power community, for example, has steadily increased efficiency, lowering the amount of energy it takes to run the electronics that have become necessary for daily life (this laptop, for instance). And it should be noted that as we removed lead from electronics as required by ROHS, devices became far less reliable, leading to shorter lifecycles, and as such are ending up in landfills much quicker than their predecessors had.
Check out what Fern had to say and what EDN’s other 14 innovators had to say, while you are at it, and share you comments below.
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