CES 2011: Why This Year Is Seemingly 1984 All Over Again
One of the blog-published writeups that I’d originally planned on crafting after last month’s Consumer Electronics Show involved the next wave of ARM CPUs emerging from licensees such as Nvidia, Qualcomm, Samsung, and Texas Instruments, along with the tablets and other systems built around them. I’ve subsequently decided to save the bulk of the coverage for my issue 7 (April 7 edition, to be exact) EDN cover story slot, in no small part because doing so will enable me to also mention the news coming out of next week’s Mobile World Congress show. However, I touched on the ARM-vs-x86 controversy in a mid-January piece on Microsoft’s next-generation Windows plans, and I’ll again topic-tease you today with a short post-Super Bowl discussion.
One month before CES, Google’s Andy Rubin had previewed tablet-targeted Android v3 (aka ‘Honeycomb’) at the Wall Street Journal-promoted All Things Digital conference:
The hardware, as we officially learned one month later, was the Motorola-designed and Nvidia Tegra 2-powered Xoom. Here’s the official Honeycomb video from Google that accompanied its unveiling, which my cohort Mike Demler mentioned at the time:
Xoom will go on sale later this month, on the 24th to be exact (or at least so say the leaked Best Buy ads), and I’m excited to see a credible competitor to the Apple iPad emerge…at least from a feature set standpoint. The rumoured $799.99 price tag is daunting, I suspect you’ll agree; is this what happens when Apple locks up a notable chunk of the world’s mobile LCD supply? Nonetheless, Motorola advance-promoted Xoom beginning on Sunday via a clever Super Bowl commercial:
which exploited growing concerns about Apple’s content control, fanboys’ lingering denials be damned, in the process providing a touché response to Apple’s seminal 27-year old chastisement of IBM’s control tendencies: