Kindle contest: Young electronics kit company shows off DIY laser-etching skills
Remember Limor Fried’s 15 steps to starting your own electronic kit business last year? Since then, Fried’s young company Adafruit has introduced many new kits, products, and free online tutorials. (The online tutorials, while free, are an invaluable source of Google juice – take a look at how many other sites link to Adafruit recommending the tutorials and driving lots of free traffic.)
Amazon, Engadget and Adafruit have teamed up to run a contest on who can design the best laser-etched case graphic for Amazon’s Kindle reader. Contest rules. As a partner, Engadget makes sense for Amazon because of its huge electronic-geek readership, but why Adafruit? Because of its DIY laser etching expertise, as evidenced by the Hitchhiker’s-Guide-referencing Kindle shown to the left, and explained here. It’s a pretty neat acknowledgement of the credibility of the growing hardware-hacking and hardware open-source community.