Engineering and Marketing Align Around the Voice of the Customer

Getting Engineering and Marketing on the same page using the voice of the customer (VoC). Learn how QSC Audio Products used VoC tools to bring more successful products to market.

Location: Pasadena, CA
Date: 7/29/2008 - 7/29/2008
Organizer: Caltech IRC's Technology Marketing Center

Barry Andrews, co-CEO of QSC Audio Products, has seen QSC through stages of growth from a few struggling guys building and selling guitar amps directly out of a small shop, to an international pro audio technology leader employing hundreds of people. A few years ago QSC found itself battling on too many market fronts, fragmenting its efforts to expand its product family and maintain momentum. Join us on Tuesday, July 29, at 10:00 a.m. to hear how Barry encouraged product and market teams to master and apply a structured process of listening to customers; and how the company came to consensus on a strategy for growth using themes that emerged from the customer’s voice.

Event Link:Gayle Paride