Technology Strategy for R&D and Product Development

Attend this technology strategy course to learn how to drive innovation, sustain growth, and avoid surprises.<br />Taught by Jay E. Paap, PhD.

Location: Pasadena, CA
Date: 10/23/2008 - 10/24/2008
Organizer: Caltech IRC

Attend this 2-day course at Caltech IRC to learn how to provide a strategic focus to your product and technology investment decisions by developing technology roadmaps focused on customer needs. Ensure your technical investments provide value by linking to future needs. Learn how to make investments in technology and product development that anticipate customers’ unarticulated needs and leverage potentially disruptive technologies. Instructor Dr. Jay E. Paap has worked on these and other issues with 3M, Abbott, Apple, AstraZeneca, AT&T, Baxter, Boeing, British Telecom, Dow Corning, DuPont, ExxonMobil, Ford, Gillette, Hewlett-Packard, IBM, Johnson & Johnson, Kellogg, Kimberly-Clark, Kobe Steel, Kraft, Lockheed-Martin, Mars, Motorola, National Research Council (Canada), Novell, Procter & Gamble, Sandia National Laboratories, SC Johnson, Shell, Steelcase, Unilever, and Xerox.

Event Link:http://www.irc.caltech.edu/p-49-technology-strategy-for-rd-and-product-development.aspx