What a Chief Technology Officer Needs to Know About Marketing

Learn techniques for arming technologists and researchers with the know-how to bring market perspective to the innovation process.

Location: Pasadena, CA
Date: 11/4/2008 - 11/25/2008
Organizer: Caltech IRC's Technology Marketing Center

Without the know-how to drive market perspective into product strategy, organizations mimic competition or develop technology without clear problem-solving value. In part this is because senior technical professionals developing technology roadmaps, or leading product strategy teams, are unable to read market dynamics or to generate deep insight into customer needs. Join us for a free online interview on November, 25, 2008, at 10:00 PDT, as Stuart Berman, Chief Technology Officer (CTO) of Emulex, shares what he has learned about tools and processes that help technically trained professionals gain critical customer perspective.

To register, please visit http://www.technologymarketingcenter.com

Event Link:http://www.technologymarketingcenter.com