Strategic Pricing

When: 01/29/2009 - 01/30/2009

Location: Pasadena, CA United States Of America

This executive education course is for firms marketing business-to-business. You'll learn how to increase profits and position against competitors with the right pricing strategy. Assess pricing opportunities, capture value, understand the implications of product and market life cycles, and determine how and when to stem price erosion. Apply these ideas and tools to your buisednss model for immediate impact.

Additional information:
Website: http://www.irc.caltech.edu/p-163-strategic-pricing.aspx||Julie Anderson