During one of the briefing sessions at the Intel Developer Forum (IDF) this week, some folks in marketing-style (i.e. glittery) bunny people suits came through the room, throwing out little Intel bunny people doll key chains.

It’s the first time in a while that I’ve seen those bunny people dolls and they always remind me of a former colleague of mine in a previous job, Andy Santoni,  who covered Intel when we both worked at Infoworld during the boom times, and whose office was virtually infested with the Intel bunny people dolls.

The bunny people dolls, according to this site, were created in 1997 as part of a marketing campaign promoting the Intel II chip and MMX technology that would improve the multimedia experience. The site also says the large versions of the dolls are 13 inches tall and the small ones are 8 inches tall.

The keychain I acquired on Wednesday from the glittery bunny people is only 3 or 4 inches tall and has a tag that says “Made in China.”  Perhaps this reflects scaling to smaller process nodes and looking to move manufacturing to less expensive labor markets?

It seemed like a new day. And then the bunny people dolls were back, too.

Jessica Davis
Senior Editor, Electronic News