Movers and Shakers 2005 Contents

From the Top: The Customer Connection
By John Dodge, editor-in-chief, Movers and Shakers, EDN

Looking Back: Fifteen Years of Innovation
By Maury Wright, editor-at-large, EDN

Looking Back: Industry Learns from Lessons
By Matthew Miller, executive editor, online, EDN

These brief audio clips feature segments from Reed Electronics Group's interviews with five top electronics-industry executives.

Bob Bailey CEO, PMC-Sierra	Kevin Kettler CTO, Dell
Aart de Geus CEO, Synopsys	Richard Templeton CEO, Texas Instruments
Jerald Fishman CEO, Analog Devices

Cover Interviews
Templeton: Market Share Formulas TI keeps a watchful eye on its piece of the pie.	Fishman: Tough Talk from ADI Q: Permission to lose that order, SIR? A: Denied.
Kettler: Dell’s Supplier Secrets Large PC maker shuns silicon design and casts a wide net for suppliers.	Baril: Nokia’s Select Few Suppliers Displays, audio, cameras ranks highest among 60-80 billion components.

U.S. Market
	Still the 1,000 pound gorilla of innovation. Forecast: Oil Could be the Spoiler Industry Insights: IBM’s Big Cell Sell Innovators: More than Dreamin’ in the Golden State Customer Insights: GM Gets Electronic Motor Runnin'

Chinese (P.R.C.) Market
	A China Strategy is a must. Forecast: Full Speed Ahead Innovators: Invented in China Chinese Government’s Five-Year Plan Industry Insights: Wei’s Plans for Convergence at TCL Industry Insights: SMIC’s Chang Aims High

European Market
	Most seers forecast growth. Eastern Europe is hot. Forecast: Europe Enters Growth Phase Industry Insights: Philips probes the Customer’s Customer Innovators: E.U. Spawns New Stars Go East, Young Man! Customer Insights: Bosch’s Sensitive Cars Asia Flows Green with RoHS

Asia/Pacific Market
	The region flourishes with different initiatives. Forecast: A Multitude of Markets Industry Insights: TSMC’s Trinity of Strengths Innovators: American Model Rules

Japanese Market
	It’s hard to be big. Forecast: Semiconductor Survival Strategies Innovators: Consumer Electronics Sustains Giants Industry Insights: ‘Destruction and Creation’ at Matsushita

Fast Trackers Flex Muscles
All Eyes on China, Asia/Pacific

The China Imperative