Details emerge on OLED TVs at CES

-December 07, 2016

Ah, CES. Historically the first trade show of every year that shows us not only technology advances, but what our consumer-laden lifestyles will be just around the proverbial corner. Pre-show rumors ahead of the January event already abound concerning what will be announced, and by whom.

Whispers are, for example, that Sony will unveil its OLED TV and there is evidence to support the speculation. As TVs grow paper thin, they require ever-greater energy efficiency, which is the hallmark of OLED technology. Sony, while not first to market by any stretch, as LG also used CES to intro its OLED TV three years ago, is said to be using the LG OLED panel in its TVs.

The best evidence of the launch is a recent Forbes post by John Archer, citing Barry Young, OLED Association CEO. According to Forbes, Sony will feature OLED TVs in both 55 and 65-inch versions with shipments to start in Q2 2017. Young seems to have spilled the CES beans, indicating that the price of the TVs is expected to be $1,999 for the 55-inch version and $2,999 for the 65-inch TV. For this market, those prices are lower than some would have predicted and probably why Sony anticipates that it will ship 80,000 55-inch 4K OLED TVs and 120,000 of the 65-inch 4K models. The expectations of the 65-inch shipments contradict what has been true so far with OLED TV sales, that smaller versions fly off shelves first.

LG and Samsung were first to harness OLED TV technology with product launches. The claim to fame of OLED versus previous technologies is the small organic cells that function as pixels. Turned off they are rendered entirely black and because they brighten inherently, OLED TVs do not require a backlight. Thin, sleek designs and brilliant colors are captivating.

So if you go to CES, be prepared to report back on your viewing experience when you finally get a peek at Sony’s OLED TV products. Unless, of course, it’s just a baseless rumor.

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